As per the reports, the music video will be dedicated to men. According to Director Rajkumar Gupta, women folk would relate to it. "It is a very quirky video. It will be shot with Vidya. It is basically dedicated to men. The lyrics are something that women would relate to," Gupta told IANS.
The director further said, "It is humorous. It is fun. And it will also mark Vidya's debut in the music video (field). It is a promotional video." Vidya Balan, who plays Emraan Hashmi's wife in Ghanchakkar, has a weird sense of style. The film is slated for a June 28 release.