YRF's unique strategy to promote Arjun Kapoor's Aurangzeb

YRFs explores an innovative idea to promote their upcoming film, Aurangzeb.

Taking the double role one notch higher... YRF came up with a unique idea that Arjun will do promotions also in double role i.e., Arjun interviewing Arjun on news channels. The media found it a little difficult to believe as it was an unusual request. The director Atul Sabharwal also supported the thought and volunteered to explain the technicalities to the channel's team.

Arjun Kapoor himself worked on the script and penned down questions and answers for this interview. After the interview was put together, it was looking very unusual and interesting.

The makers have been receiving very positive response for the film. Arjun Kapoor's performance has been loved in the double role avatar. Nobody can believe this is Arjun's second film as he has performed so brilliantly. His performance and characters have etched out very sharp... So much so that the trailer manages to establish the characteristics of each character.