Usually
film
promotions
entail
giving
interviews,
visiting
malls
and
doing
press
conferences.
But
when
the
marketing
team
of
Daawat-E-Ishq
came
up
with
the
innovative
idea
of
Food
Yatra
everyone
was
extremely
excited
about
the
idea
but
no
one
had
thought
how
much
fun
they
would
have
once
they
take
road
trip.
Aditya
Roy
Kapur
has
been
often
heard
saying
in
last
few
days
that
"every
film
should
have
this
kind
of
promotions".
Even
Parineeti
Chopra
is
having
so
much
fun.
Usually
promotions
are
tedious
and
she
would
always
dread
the
usual
promotions.
However
on
this
trip
Parineeti
has
been
shopping,
enjoy
meeting
people
and
having
fun.
Both
Aditya
and
Parineeti
want
to
come
back
and
thank
Aditya
Chopra
for
coming
up
with
this
fun
way
to
promote
Daawat-E-Ishq.
Food
Trip
has
got
overwhelming
response
where
all
they
have
visited,
with
people
in
thousands
gathering
to
see
Aditya
and
Parineeti
and
interact
with
them.
Aditya
Roy
Kapur
and
Parineeti
Chopra
have
already
travelled
1800
kms
by
road
passing
Surat,
Baroda,
Ahmedabad,
Jaipur
and
Agra.