October 11, a date that's special for millions worldwide! It's the day a star was born; his name is Amitabh Bachchan.
As a special surprise for his fans this year, Amitabh Bachchan in association with Twitter and Fluence, India's leading Celebrity Digital media network which connects Celebrities with their Fans and Brands through their digital presence, will respond to all his fans that follow him on Twitter @SrBachchan and tweet and send him birthday wishes with the hashtag #AB72Wishes.
These Lucky fans will receive a digitally signed, specially autographed poster by actor Amitabh Bachchan. That's not all, each day one Fan will become fortune's favourite for the day and receive a specially recorded personal video message by Big B, that is guaranteed to make his day and be treasured for a lifetime.
T 1637 - Party Toh Banti Hai ! Send birthday wishes with #AB72Wishes and get an exclusive signed digital poster !! ~ Bachchan Digital Team— Amitabh Bachchan (@SrBachchan) October 8, 2014
Amitabh Bachchan fondly known as Big B, rules over many hearts and this year via Twitter for the first time Junior Bachchan will be able to thank his fans for showering him with their love and affection. With a fan following ranging from the age groups of 8 to 80 the superstar is the heartthrob of millions and the Shahenshah of Social media with more than 30 million people following him across social media platforms including Facebook, Twitter, Tumblr, with 10.6 million followers on Twitter itself.
Amitabh Bachchan's birthday is a date marked on many calendars across India as a day of celebration and to give all his fans sufficient time to greet their megastar on his special day. This activity will be on for 5 days, starting Wednesday 8th October to the big day Saturday 11th October.
An excited, Bachchan, said "Every year on my birthday I am overwhelmed by love and affection that I receive from my fans, from across the world. This year with the help of Twitter and Fluence, I have found this unique way to reciprocate the love, even though the message is communicated through a digital medium, for me it is as personal as wishing each individual myself."
Ashish Joshi, VP Digital & Business Head - Fluence commented, "Mr. Bachchan is one of India's most loved stars, the love and devotion he inspires in his fans is unprecedented. His fans are mesmerised by a mere interaction with him. Mr. Bachchan too reciprocates this love ardently and it is because of this sentiment that we collaborated with Twitter and thought of this idea wherein Mr. Bachchan could in a small way thank his millions of fans for their love and affection."
Rishi Jaitly, Market Director, South & Southeast Asia on Twitter said, "Mr. Bachchan is the most followed person on Twitter in India and he has been setting standards in using Twitter to connect with fans in real-time and sharing his voice on the platform. We are delighted to host his birthday celebration on Twitter and bring a new experience to his millions of fans and followers. "
So if you're a fan, starting 8th October 2014, follow Amitabh Bachchan on Twitter @SrBachchan and tweet him with the hashtag #AB72Wishes for your digitally signed poster and who knows you might be the lucky one who receives a video message from your idol, the superstar Amitabh Bachchan!