Arjun Kapoor To Endorse Philips India's Male Grooming Range
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oi-IANS
By Ians English
Bollywood
actor
Arjun
Kapoor
of
'Ishaqzaade'
fame
has
been
roped
in
by
Philips
India
as
the
brand
ambassador
for
its
male
grooming
products.
He
will
endorse
grooming
gadgets
for
men
including
trimmers,
shavers
and
stylers,
and
he's
excited.
"I've
always
believed
that
the
way
you
look
says
a
lot
about
you
and
is
essential
to
build
a
confident
personality.
Philips'
male
grooming
products
are
the
perfect
tools
for
styling," Arjun
said
in
a
statement.
The
young
actor
will
feature
in
a
new
television
commercial,
which
will
be
launched
on
July
10.
Arjun
was
found
fit
as
the
ambassador
as
he
"personifies
everything
that
Philips
Male
Grooming
stands
for
-
youth,
style
and
confidence",
said
ADA
Ratnam,
president,
Consumer
Lifestyle,
Philips
India.
The
findings
of
a
recent
Philips
research
survey
revealed
that
91
percent
women
dislike
men
with
hard
facial
skin
and
get
turned
on
by
males
with
smooth
facial
skin,
while
54
percent
women
find
men
with
styled
facial
hair
more
attractive.
Keeping
this
trend
in
mind,
the
brand
keeps
introducing
an
array
of
products
in
its
portfolio
to
cater
to
all
sorts
of
facial
hair
styling
needs
of
men.