Mohit Suri's Ek Villain was greeted by "serpentine queues and housefull boards" Friday morning, say experts.
"Friday trends so far: East - West - North - South: #EkVillain has a THUNDEROUS start everywhere," trade analyst Taran Adarsh tweeted.
Trade analyst Komal Nahta also shared the same on Twitter.
" 'Ek Villain': Maya Gorakhpur Morning show full. Noon Matinee and Evening 85% sold out in advance. Great! Velocity Indore: EK VILLAIN 09:55 a.m. show Rs. 18,724.85. That's unbelievable!" Nahta tweeted.
" 'Ek Villain' early mrng show at ASHOK ANIL MULTIPLEX, ULHASNAGAR (Bombay circuit) opens 100%. OUTSTANDING opening for Ek Villain all over India!!" he further tweeted.
The movie has been produced by Ekta Kapoor under the banner of her production house Balaji Motion Pictures. Celebrities like Karan Johar, Alia Bhatt, Parineeti Chopra and Genelia D'Souza have also given thumbs up to the movie.