Humshakals unveiled the digital motion poster a few weeks back during India-Pakistan T20 match. The theatrical promo of the film would be launched online across all channels this wednesday, ie: tomorrow.
"The motion poster was just a teaser of sorts and now with the film nine weeks away, there would be enhanced momentum in the film's promotion starting wtih the theatrical trailer," a source confirms.
Humshakals is going to be a super duper blockbuster this summer.
"It is a fast paced promo with something happening practically every moment. It is rip roaring, colorful and vibrant. The very USP of seeing Saif Ali Khan, Riteish Deshmukh and Ram Kapoor is well projected here. Moreover, for those looking for glamour quotient, Tamannaah Bhatia, Bipasha Basu and Esha Gupta make for an enticing appearance too. Just wait and watch", reveals an insider.
Sajid Khan has taken lot of pains in bringing the promo perfect to the T and make it successful.
"I had to," says Sajid, "My promise to the audience is '9 Times The Fun' and for that I had to work at least 9 times harder on the promo."
Producers Fox and Vashu Bhagnani are sure too about the promo getting a big hit before the film releases in June 2014.