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Happy New Year star cast, Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and Honey Singh are busy touring in UK and US, promoting their movie through Slam! concert.
Much to everybody's surprise, the tour is turning out to be a success and while the stars are busy performing to the Indiawaale anthem, here is the actual behind the scenes action of how the makers filmed the song and composed the song as well.
The troupe will return to India on October 6 and then leave for India tours on October 7 which will run for another week or more as there are seven shows to be conducted in India itself.
Conducted through a joyride on a special ‘Happy Dancing' bus, the tour will be reaching cities like Mumbai, Delhi, Ahmedabad and Indore in the upcoming days.
Speaking about his unique strategy for promoting his movie Shahrukh Khan said, ""For our film, Happy New Year, we wanted to move away from the conventional format of city tours. This time we wanted to go out there and thank them by entertaining them and giving back the love they always give us. When Zee approached us with the concept of a show that celebrates the sheer happiness of dancing as against selecting the most trained and technically sound dancers, it instantly appealed."
He further added, "The concept also holds well with our film. This will be our unique way of promoting our film in different cities. All of us will be performing and judging in this show. The idea is to spread cheer and happiness wherever we all go!"
With so may promotional activities scheduled just before the release of the movie, looks like the Indiawaale will really rock it up at the Box Office as well.