Aditya
Chopra
likes
to
launch
new
actors
with
potential
in
his
films.
He
picks
heroines
not
only
from
the
model
calendars
but
also
from
other
departments
of
YRF
like
sales
and
marketing.
Parineeti
Chopra
was
his
first
such
find
and
she
debuted
with
Ranveer
Singh
and
has
become
quite
a
big
star
by
now.
She
was
working
with
the
marketing
department
of
Yash
Raj
Films.
The
new
in
that
list
is
Bhumi
Pednekar
who
was
working
in
casting
department
of
Yash
Raj
Films.
The
film
Adiya
chose
to
introduce
her
is
Dum
Laga
Ke
Haisha
featuring
the
heartthrob
of
young
girls,
Ayushmann
Khurrana.
Bhumi
doesn't
look
like
your
typical
Bollywood
heroine
and
this
is
precisely
the
reason
Aditya
Chopra
chose
her
for
this
off-beat
role.
Dum
Laga
Ke
Haisha
is
an
experimental
romantic
comedy
that
will
be
focusing
more
on
the
'middle
class
comedy'
genre.
The
film
is
directed
by
Sharat
Katariya
and
is
produced
by
Maneesh
Sharma
who
directed
films
like
Shuddh
Desi
Romance
and
Band
Baja
Baraat.
Maneesh
is
an
in-house
producer
for
the
film
while
Aditya
is
the
real
producer
of
Dum
Laga
Ke
Haisha.
In
house
producer
is
a
Hollywood
concept
which
is
yet
to
be
popular
in
Indian
cinema
and
Aditya
Chopra
of
YRF
is
the
one
who
introduce
this
to
Indian
cinema.
It
is
reported
that
Bhumi
has
been
a
casting
director
for
six
years
in
YRF.
Shanoo
Sharma
who
was
highly
impressed
with
the
way
how
Bhumi
used
to
audition
actors
in
the
past.
Shanoo
called
her
for
the
audition
under
the
pretense
of
a
mock
drill
but
after
seeing
her
performance,
he
finalized
her
for
the
role.
It
is
reported
that
Dum
Laga
Ke
Haisha
will
be
a
laugh
riot.