Ranbir
Kapoor
became
the
brand
ambassador
of
Swiss
watch
brand
TAG
Heur.
The
new
ad
campaign
for
the
brand
which
was
held
in
Noida
with
the
tag
line
'Don't
Crack
Under
Pressure'
saw
the
Bollywood
heartthrob
go
paragliding.
"This
is
a
campaign
that
TAG
Heuer
is
re-introducing
which
is
about
individual
identity
and
not
giving
up
under
pressure.
It's
a
kind
of
pressure
that
keeps
you
going
in
life.
I
think
everybody
will
connect
and
identify
with
the
campaign," said
Ranbir
at
the
event
which
was
at
Buddh
International
Circuit.
The
setting
looked
like
a
racing
event
with
car
stunts
and
cheer
leaders
performances,
Ranbir
Kapoor
took
the
lap
of
circuit
and
unveiled
his
ad.
Ranbir
Kapoor
who
is
every
bit
adventurous
took
the
paragliding
with
ease.
He
enjoyed
the
paragliding
event.
"We
all
are
under
some
kind
of
pressure
be
it
work,
family,
time,
marriage
or
bathroom
pressure.
I
think
best
of
us
comes
out
under
pressure
and
help
us
achieve
glory,"
said
the
actor.