Ranbir Kapoor became the brand ambassador of Swiss watch brand TAG Heur. The new ad campaign for the brand which was held in Noida with the tag line 'Don't Crack Under Pressure' saw the Bollywood heartthrob go paragliding.
"This is a campaign that TAG Heuer is re-introducing which is about individual identity and not giving up under pressure. It's a kind of pressure that keeps you going in life. I think everybody will connect and identify with the campaign," said Ranbir at the event which was at Buddh International Circuit.
The setting looked like a racing event with car stunts and cheer leaders performances, Ranbir Kapoor took the lap of circuit and unveiled his ad.
Ranbir Kapoor who is every bit adventurous took the paragliding with ease. He enjoyed the paragliding event.
"We all are under some kind of pressure be it work, family, time, marriage or bathroom pressure. I think best of us comes out under pressure and help us achieve glory," said the actor.