Shahrukh
Khan's
production
banner
Red
Chillies
Entertainments
Pvt
Ltd.,
which
is
reportedly
targeting
a
25
percent
annual
business
growth,
is
set
to
roll
out
four
to
five
films
and
the
Bollywood
superstar
says
he
won't
act
in
them.
"We
want
to
make
four-five
films
without
me.
As
a
producer
I
would
like
to
concentrate
on
the
films
and
visual
effects," Shahrukh
told
IANS
in
an
interview.
Red
Chillies
Entertainments
Pvt
Ltd.
turned
12
this
year.
Shahrukh
said
the
company
would
also
make
a
couple
of
films
with
him
in
the
lead.
"We
will
make
a
couple
with
me
and
some
with
other
actors.
The
office
is
working
towards
that.
The
office
is
concentrating
on
filmmaking
because
that
is
our
forte,"
he
said.
In
12
years,
Red
Chillies
has
made
12
films,
including
forthcoming
heist
drama
Happy
New
Year
(HNY)
as
well
as
last
year's
blockbuster
Chennai
Express
The
company
broke
even
in
2012.
The
entire
bouquet
has
a
mix
of
hits
like
Student
of
the
Year,
My
Name
Is
Khan,
Om
Shanti
Om,
Main
Hoon
Na
and
Chalte
Chalte
and
misses
Ra.One,
Billu,
Paheli,
Asoka,
and
Phir
Bhi
Dil
Hai
Hindustani.
Talking
about
the
multiple
films
in
the
pipeline,
Shahrukh
said,
"We
have
a
whole
creative
department,
which
is
planning
two-three
films
-
some
small,
some
medium.
A
couple
of
them
with
me
like
'Raees' is
with
me,
Rohit
Shetty's
film
is
with
me.."
Raees
is
being
co-produced
with
Excel
Entertainment.
"If
we
can
put
three
films
on
the
floor,
it
would
be
nicer.
it
is
important
they
should
stop
making
just
my
film.
They
should
make
more
films.
In
the
last
12-13
years
that
we
have
run
the
company,
we
are
sort
of
ready
to
do
it."
The
output
would
be
a
mixed
fair,
said
King
Khan.
"It's
a
mix.
We
have
some
directors
who
have
already
worked
with
us.
We
have
some
new
directors.
"Actors
are
being
cast
according
to
the
directors," he
added.
Asked
about
expansion
plans,
he
said,
"Not
exactly.
Some
of
us
have
learned
filmmaking
as
producers
and
I
think
they
need
to
find
their
own
space."
For
instance,
Karuna
Badwal
or
Kareem
Morani
(producers
at
Red
Chillies
Entertainment),
have
ideas,
which
they
should
actuate.
"Over
12
years
when
you
have
collected
a
set
of
creative
people,
producers,
you
need
to
give
wings
to
them.
And
I
think
we
are
in
a
position
now
and
hopefully,
with
'Happy
New
Year'
releasing,
and
if
it
does
well,
we
will
be
in
a
position
where
we
can
try
out
different
things,"
said
Shahrukh.
"Karuna
has
produced
HNY,
but
this
is
not
the
kind
of
films
she
wants
to
make,
she
wants
to
make
different
ones.
Kareem
wants
to
make
different
ones.
Manish
wants
to
make
different
ones.
We've
enough
in-house
producers
who
would
like
to
make
films
and
I
may
not
be
able
to
participate
in
them."
He
also
feels
that
as
producers
they
have
grown
over
the
years
in
terms
of
technology,
presentation,
and
marketing
of
the
films.
HNY
will
reflect
that
as
it
has
some
"amazing
stuff",
he
adds.
"Whether
it
is
visual
effect
or
technology
that
we
have
used
in
the
sequences
and
fights,
I
think
it
has
not
been
used
before,"
said
Shahrukh.
"What
we
learn
in
the
last
film,
we
try
to
make
it
perfect
in
the
next
film.
So
what
we
learned
in
'Ra.One'
and
'Chennai
Express',
we
have
tried
to
make
it
perfect
in
'HNY'
and
it
will
show
results
in
one
of
the
shots
and
it
is
as
good
as
any
international
film
can
show
you.
That's
for
me
as
a
producer
a
biggest
high,
not
the
film,
money
or
business.
"For
me
it
is,
'Can
I
create
something
that
Indian
cinema
is
wanting
to
see...
in
terms
of
technology?"
He
believes
a
film's
fate
cannot
be
controlled,
"but
technology
is
what
we
can
control
as
producers."
"I
feel
that
the
quality
part
of
filmmaking,
which
we
can
control,
should
be
of
the
highest
order.
We
at
Red
Chillies
are
very
clear
about
one
thing:
whatever
aspect
of
technology
we
are
offered,
we
are
going
to
use
it
to
the
best
advantage,"
said
SRK
whose
redchillies.vfx
has
done
over
25
projects
so
far.
According
to
reports,
film
production
and
VFX
are
the
two
most
important
businesses
of
Red
Chillies,
together
constituting
almost
70
percent
of
its
revenues.
The
actor
believes
in
recognising
new
talents
and
giving
them
wings.
"I
have
always
believed
if
you
can't
recognise
talent,
you
are
not
talented
yourself.
So
I
feel
I
have
the
capacity
to
be
able
to
recognise
new
things
and
take
a
chance,"
he
said.
Shahrukh
said
he
may
be
the
face
of
his
company
but
"it's
a
team".
"What
makes
me
proud
is
when
the
Red
Chilles
team
does
something
and
somebody
else
follows
it.
I
m
like
wow,
we
created
something
new
to
be
followed.
And
that's
gives
me
high.
"It's
Red
Chillies
philosophy:
please
do
new
things."
Shahrukh
said
his
mantra
in
life
is
not
to
worry
about
the
success
and
failure
ratio.
And
one
should
keep
making
efforts
because
"once
you
have
succeeded,
you
have
to
reinvent
it."