Hindi
film
industry's
'Badshah'
Shahrukh
Khan
has
been
roped
in
to
lend
his
star
power
to
Yepme.com
--
his
first
association
with
an
online
fashion
brand.
He's
excited
to
join
the
"fashion
revolution".
The
brand
will
introduce
Shahrukh
as
its
brand
ambassador
through
an
extensive
television
campaign
for
its
upcoming
autumn-winter
collection
2014.
"This
is
the
first
time
that
I
am
endorsing
an
online
fashion
brand
and
I
am
very
excited
to
partner
with
Yepme
for
this," King
Khan
said
in
a
statement.
"For
fashion
to
be
impactful,
it
has
to
evolve
with
time
and
maintain
freshness.
Yepme,
with
its
focus
on
fast
fashion
is
an
extremely
innovative
and
fashion
right
brand,
offering
the
most
current
fashion
trends.
I
look
forward
to
join
the
fashion
revolution
that
they
have
started
which
is
taking
the
youth
across
the
country
by
storm,"
he
added.
Sandeep
Sharma,
co-founder
and
chief
operating
officer,
Yepme.com,
said
the
team
is
equally
excited
to
have
the
superstar
on
board,
and
feels
that
"association
will
definitely
help
build
a
strong
connect
between
the
brand
and
his
fans
across
the
country."
"Shahrukh
commands
a
huge
fan
following
across
all
age
groups
in
India
and
abroad
and
his
presence
will
drastically
increase
the
aspirational
value
of
Yepme," Sharma
said.
Earlier
this
year,
Yepme
had
signed
some
of
the
other
known
faces
of
Bollywood
like
Farhan
Akhtar
and
Sonu
Sood
its
brand
ambassadors.