Former
Miss
Universe
and
actress
Sushmita
Sen
says
shopping
online
helps
her
find
a
variety
of
brands
within
no
time
and
that
the
e-commerce
world
has
enabled
local
creative
talent
of
the
country
to
get
a
global
reach.
The
39-year-old
announced
and
promoted
the
second
edition
of
Jabong
Online
Fashion
Week.
"One
of
the
greatest
things
about
online
shopping
is
that
there
one
can
find
designers
that
we
couldn't
reach
out
to
(earlier),
and
I'm
not
taking
about
the
mainstream
big
brands,
but
the
ones
coming
out
of
small
regions," Sushmita
told.
"The
best
part
about
it
is
that
I
can
find
anything
that
I
want
on
a
single
website
in
the
least
possible
time."
"Everytime
an
Indian
artist,
designer
or
photographer
makes
his
presence
felt
globally
without
really
going
there,
I
feel
that
by
doing
that,
they
are
really
putting
India
back
on
the
map," she
added.
Sushmita
enjoys
online
shopping.
What's
her
favourite
purchase
been?
"I'm
actually
looking
out
for
a
bag
similar
to
the
one
which
I
had
lost
earlier.
But
it's
my
hard
luck
that
I
haven't
found
it
yet.
Apart
from
that,
I
like
to
buy
belts,
jewellery
and
shoes
online,"
said
the
Bengali
beauty.
She
lauded
the
Jabong
Online
Fashion
Week,
which
is
aimed
at
promoting
the
country's
young
talent
through
a
selection
process
for
a
new
pool
of
fashion
designers,
photographers,
models,
make-up
and
hair
artists,
all
handpicked
from
1,300
entries
for
the
platform.
From
the
age
group
of
18-35
years,
50
finalists
will
showcase
their
creations
at
a
grand
fashion
week
to
be
held
in
February
2015.
The
idea
behind
the
concept
is
"to
represent
the
fashion
industry
and
provide
the
fraternity
an
online
platform
to
grow",
said
Praveen
Sinha,
managing
director
and
founder,
Jabong.com.
"With
it,
we
are
aiming
to
gather
the
best
of
talent
and
fashion
aficionados,
giving
them
an
opportunity
to
showcase
their
talent
with
the
guidance
of
stalwarts
of
the
industry,"
Sinha
added.