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Aishwarya Rai-Kalyan Jewellers Ad Controversy: Print Ad Withdrawn

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Aishwarya Rai Bachchan is making news for all wrong reasons. The Kalyan Jewellers print media ad which created racist controversy where the actress was seen reclining under a parasol held over her head describes as 'a dark-skinned slave-boy'.

The publicist of the actress gave out a statement clearing that the actress was not involved in the final image that appeared in the newspaper.

Aishwarya Rai

The statement from Aishwarya's PR said, "On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment of the shot taken by somebody during the shoot. The final layout of the ad is entirely the prerogative of the creative team for a brand. However shall forward your article as a viewpoint that can be taken into consideration by the creative team of professional working on the brand visual communication."

Aishwarya Rai Bachchan's Statement On Ad Controversy

Having given out a statement, now the jewellers have withdrawn the ad and have also apologised for the same. They gave out their official statement in their Facebook page.

The statement posted is below...

"With regard to the item Open letter to Aishwarya Rai Bachchan: This ad you figure in is insidiously racist, the creative was intended to present the royalty, timeless beauty and elegance. However, if we have inadvertently hurt the sentiments of any individual or organization, we deeply regret the same. We have started the process of withdrawing this creative from our campaign."

Aishwarya Rai is the national ambassador of the Jewellery brand. 

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