Actresses
Neha
Dhupia,
Kalki
Koechlin
and
Esha
Gupta
along
with
actor
Kay
Kay
Menon
and
supermodel
Carol
Gracias
spruced
up
the
Bollywood
quotient
at
the
preview
of
the
second
season
of
Jabong
Online
Fashion
Week
(JOFW),
aimed
at
providing
a
platform
to
budding
talent.
The
exclusive
preview,
which
took
place
here
at
The
Grand
on
Wednesday
evening,
witnessed
the
actors
walking
the
ramp
for
various
designers.
Kay
Kay
looked
dapper
in
a
cream
coloured
traditional
kurta-pyjama.
He
completed
his
look
with
a
golden
jacket
and
a
jooti,
and
lauded
the
"wonderful
effort" of
providing
a
platform
to
young
talent.
Former
Femina
Miss
India
title
holder
Neha
looked
ravishing,
quirky
and
colourful
and
she
too
was
appreciative
of
JOFW,
"which
encourages
new
talent".
Another
big
screen
diva
on
the
ramp
was
Esha,
who
came
into
limelight
with
2012
film
Jannat
2.
She
was
seen
flaunting
a
pink
coloured
gown.
The
Delhi-born
beauty,
who
donned
a
simple
yet
effective
look
for
the
event,
told
that
the
fact
that
JOFW
is
an
online
event,
"gives
talents
a
larger
scale
to
reach
out
to
people".
"With
this
effort,
every
designer
will
get
a
chance
to
open
his
own
store
(literally)," she
added.
There
was
also
Kalki
Koechlin,
who
sashayed
down
the
ramp
in
an
ensemble
by
Niharika
Pandey.
The
apparel
designers,
models,
hairstylists,
photographers,
makeup
artists
and
accessory
designers
who
showcased
their
work
at
the
preview
event,
were
finalised
via
the
online
shopping
portal
by
jury
members
Nandini
Bhalla,
Varun
Bahl,
Colston
Julian,
Vidya
Tikari,
Lubna
Adams
and
Noyonika
Chatterjee.
During
the
event,
the
spring-summer
2015
collection
of
Britain-based
high
street
brand,
Dorothy
Perkins
was
also
showcased.
The
idea
behind
JOFW
is
to
provide
a
platform
to
the
country's
youngsters,
who
are
looking
forward
to
make
a
career
in
the
fashion
industry.
The
creations
of
the
chosen
talents
will
be
displayed
on
the
website
of
the
e-commerce
portal
from
February
12-17.