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Bollywood Actors Back Jabong Online Fashion Week

Posted By: IANS
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Actresses Neha Dhupia, Kalki Koechlin and Esha Gupta along with actor Kay Kay Menon and supermodel Carol Gracias spruced up the Bollywood quotient at the preview of the second season of Jabong Online Fashion Week (JOFW), aimed at providing a platform to budding talent.

The exclusive preview, which took place here at The Grand on Wednesday evening, witnessed the actors walking the ramp for various designers.


Kay Kay looked dapper in a cream coloured traditional kurta-pyjama. He completed his look with a golden jacket and a jooti, and lauded the "wonderful effort" of providing a platform to young talent.

Former Femina Miss India title holder Neha looked ravishing, quirky and colourful and she too was appreciative of JOFW, "which encourages new talent".

Another big screen diva on the ramp was Esha, who came into limelight with 2012 film Jannat 2. She was seen flaunting a pink coloured gown.

The Delhi-born beauty, who donned a simple yet effective look for the event, told that the fact that JOFW is an online event, "gives talents a larger scale to reach out to people".

"With this effort, every designer will get a chance to open his own store (literally)," she added.

There was also Kalki Koechlin, who sashayed down the ramp in an ensemble by Niharika Pandey.

The apparel designers, models, hairstylists, photographers, makeup artists and accessory designers who showcased their work at the preview event, were finalised via the online shopping portal by jury members Nandini Bhalla, Varun Bahl, Colston Julian, Vidya Tikari, Lubna Adams and Noyonika Chatterjee.

During the event, the spring-summer 2015 collection of Britain-based high street brand, Dorothy Perkins was also showcased. The idea behind JOFW is to provide a platform to the country's youngsters, who are looking forward to make a career in the fashion industry.

The creations of the chosen talents will be displayed on the website of the e-commerce portal from February 12-17.

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