Bollywood
actress
Deepika
Padukone
has
become
a
trend
setter
of
sorts.
Be
it
her
films
or
her
endorsements,
Deepika
Padukone
continues
to
do
things
which
are
out
of
the
orbit.
Recently
the
ace
actress
came
on
board
as
the
brand
ambassador
of
the
sports
brand
Nike.
The
brand
is
known
for
having
leading
sports
persons
from
across
the
world
as
ambassadors
and
this
is
the
first
time
they
have
a
Bollywood
celebrity
on
board.
Being
a
badminton
player
herself,
Deepika
has
a
very
high
sports
connect.
She
often
talks
about
sports
and
is
also
well
connected
in
the
fraternity.
The
brand
did
an
extensive
survey
before
taking
this
decision.
It
was
a
big
step
for
them
as
they
would
be
altering
their
policy
and
were
initially
apprehensive
to
change
their
stance.
However,
after
much
discussion
the
brand
Nike
felt
that
Deepika
Padukone
brings
on
board
the
perfect
connect
and
glamour.
She
currently
has
highest
youth
connect
amongst
audiences
at
large.
Nike
will
be
peddling
the
campaign
on
Deepika
through
out
the
World
Cup.
The
brand
personally
also
adds
to
her
brand
kitty.
Deepika
Padukone
endorses
16
brands
and
yet
this
one
is
a
big
win.
Deepika
Padukone
has
three
big
releases
lined
up
this
year.
She
has
wrapped
up
the
shoot
of
Piku
and
is
currently
busy
with
the
shoot
of
Tamasha.
Deepika
will
soon
start
shooting
for
Bajirao
Mastani.