In
yet
another
marketing
innovation
by
Team
Piku,
the
makers
have
released
a
video
invite
by
Deepika
Padukone
for
the
film's
trailer
launch
on
March
25th
2015.
And
this
time,
the
surprise
is
for
the
media!
Deepika
is
inviting
media
persons
to
not
just
cover
the
trailer
launch
but
also
bring
their
parents
along
to
meet
her
and
rest
of
the
cast
and
crew
of
this
family
comedy
drama.
Built
around
the
theme
of
the
film,
a
quirky
father-daughter
relationship,
the
video
invite
which
is
being
sent
to
the
media
persons
in
Mumbai
shows
us
Piku,
(Deepika)
lamenting
that
it's
impossible
to
leave
her
Baba
alone
(Amitabh
Bachchan)
and
then
she
goes
on
to
add
that
if
you
too
face
such
an
issue
with
your
parents,
then
bring
them
along!
Film
maker
Shoojit
Sircar
added,
that,
"While
we
were
brainstorming
with
regards
to
the
marketing
of
the
film,
the
team
came
up
with
this
concept
as
it
goes
well
with
the
story."
What
we
like
about
this
video
invite
is
its
freshness
and
novelty
value!
It
comes
close
on
the
heels
of
a
very
innovative
teaser
of
the
film,
where
the
cast-Deepika,
Amitabh
and
Irrfan
are
shown
having
an
argument
on
the
merits
of
its
upcoming
trailer
and
promotions!