Shahrukh
Khan-Deepika
Padukone
starrer
Happy
New
Year
directed
by
Farah
Khan
rocked
the
Indian
box
office
when
it
was
released
during
Diwali
(October
2014).
The
film
is
ready
to
make
a
grand
entry
in
China
now.
It
will
release
in
as
many
as
5,000
screens
in
China
on
February
12
as
a
mark
of
reinforcing
cultural
communication
between
the
two
countries.
Red
Chillies
Entertainments
Pvt.
Ltd.'s
magnum
opus
Happy
New
Year
was
cleared
by
China's
State
Administration
of
Radio,
Film
and
Television
Jan
1,
2015,
for
its
nationwide
release
to
kickstart
the
New
Year.
Worldwide
distributors
Yash
Raj
Films
(YRF)
have
entered
into
a
deal
with
1905
Pictures
(film
distribution
arm
of
China
Central
Television
Movie
Channel)
who
will
distribute
locally
along
with
China
Film
Group.
"This
is
the
first
Indian
movie
to
come
to
China
this
year
and
in
our
meeting
with
Mr.
Shah
Rukh
Khan
and
YRF
chairman
Mr.
Aditya
Chopra
we
discussed
about
many
more
collaborations
in
future.
Hope
this
is
just
the
start
of
a
long
journey," Ms.
Xiao
Ping,
President
of
China
Film
Group
(Import
Export
Division),
said
in
a
statement.
The
multi-starrer
entertainer
will
also
be
showcased
at
Beijing
International
Film
Festival.
YRF
worked
closely
with
NPRG
Global
Partners
as
chief
consultants/
strategic
partners
for
the
film's
release.
YRF
and
NPRG
also
enrolled
the
support
of
the
Indian
Embassy,
Beijing.
"Under
the
instruction
of
President
Xi
Jinping,
to
reinforce
China-India
cultural
communication,
we
are
greatly
honoured
to
have
this
opportunity
to
import
outstanding
Indian
films
and
let
China
audience
understand
and
appreciate
Indian
films
and
culture,"
Liang
Longfei,
Chairman
of
1905
Pictures,
said
in
a
statement.
The
film
will
hit
the
screens
as
a
dubbed
version
to
reach
the
widest
possible
audience.
"We
at
YRF
pride
ourselves
on
taking
the
best
of
Indian
cinema
to
new
shores,"
said
Avtar
Panesar,
vice
president
(International
Operations)
YRF.