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Not Rajinikanth! But Akshay Kumar To Sell Robo 2.0 In North India
Akshay Kumar to sell Robo 2.0 in North India & not Rajinikanth. Akshay Kumar has the capability to pull the audiences to the theatres in North India & Rajinikanth will pull the audiences in the South.
Rajinikanth is a superstar in South India and his films are nothing less than a festival. In fact, people prepare themselves for months in advance to watch a Rajinikanth film and when the days near its release, fans go berserk to catch the first day first show. However, the same is not the case in North India. People do know that Rajinikanth is a superstar but that does not pull them to the theatres.
So
now
the
film-makers
of
Robo
2.0
are
cashing
in
on
the
fame
of
Akshay
Kumar
to
promote
their
Hindi
version
of
the
film
in
North
India.
A
source
close
to
the
movie
was
quoted
as
saying,
"The
thing
is,
the
producers
of
2.0
hope
to
sell
the
film
to
the
Hindi
belt
on
the
basis
of
AK's
presence
there.
For
all
his
iconic
status,
Rajini's
films
don't
work
in
North
India.
With
Akshay
Kumar
playing
the
villain
against
Rajnikanth,
the
makers
of
2.0
hope
to
make
a
killing
in
both
the
Hindi
and
non-Hindi
markets.
Hence
the
film
will
be
marketed
as
a
two-hero
film
all
across
the
country."
Also, superstar Rajinikanth revealed at the poster launch event that Akshay Kumar is indeed the hero of Robo 2.0 and said, "To work with Shankar is difficult. He is a perfectionist. That is why he is one of the biggest directors. This picture as 3D is a different experience. But the truth is Akshay Kumar is the hero."
Akshay Kumar also praised superstar Rajinikanth at the event and said that he's a big fan of the actor, "Rajnikanth is not a superstar, he is the entire galaxy. I am his big big fan. And if there's anybody in this industry who has got the swag, then it's him. It can be a cigarette, or the way he wear his glasses or his coat. There's no youngster who doesn't want to imitate him. That's also when he recalls an incident. Rajinikanth's film called Baba had released. The film didn't fare well but I had read that he had called the distributors and paid them their money back. And i think that is the biggest sign of being a big superstar. I can never forget that."
