Rajinikanth is a superstar in South India and his films are nothing less than a festival. In fact, people prepare themselves for months in advance to watch a Rajinikanth film and when the days near its release, fans go berserk to catch the first day first show. However, the same is not the case in North India. People do know that Rajinikanth is a superstar but that does not pull them to the theatres.
So now the film-makers of Robo 2.0 are cashing in on the fame of Akshay Kumar to promote their Hindi version of the film in North India. A source close to the movie was quoted as saying, "The thing is, the producers of 2.0 hope to sell the film to the Hindi belt on the basis of AK's presence there. For all his iconic status, Rajini's films don't work in North India. With Akshay Kumar playing the villain against Rajnikanth, the makers of 2.0 hope to make a killing in both the Hindi and non-Hindi markets. Hence the film will be marketed as a two-hero film all across the country."
Also, superstar Rajinikanth revealed at the poster launch event that Akshay Kumar is indeed the hero of Robo 2.0 and said, "To work with Shankar is difficult. He is a perfectionist. That is why he is one of the biggest directors. This picture as 3D is a different experience. But the truth is Akshay Kumar is the hero."
Akshay Kumar also praised superstar Rajinikanth at the event and said that he's a big fan of the actor, "Rajnikanth is not a superstar, he is the entire galaxy. I am his big big fan. And if there's anybody in this industry who has got the swag, then it's him. It can be a cigarette, or the way he wear his glasses or his coat. There's no youngster who doesn't want to imitate him. That's also when he recalls an incident. Rajinikanth's film called Baba had released. The film didn't fare well but I had read that he had called the distributors and paid them their money back. And i think that is the biggest sign of being a big superstar. I can never forget that."