Bollywood
actress
Deepika
Padukone
has
been
roped
in
as
the
new
brand
ambassador
of
domestic
airline
company
Vistara.
A
new
multimedia
brand
campaign
of
Vistara
along
with
its
first
TV
commercial
(TVC)
will
be
launched
on
Monday.
The
campaign
reinterprets
and
delivers
on
the
brand
promise
of
"Fly
the
new
feeling",
through
the
eyes
of
Deepika.
The
concept
of
the
TVC
revolves
around
how
Deepika
Padukone
feels
the
same
wonder
and
joy
everytime
she
flies
Vistara,
as
she
felt
when
flying
for
the
first
time.
Watch
Here,
The
New
TVC
Of
Vistara
Featuring
Deepika:
The
campaign
intends
to
elaborate
on
the
core
interpretation
of
the
brand
promise
which
is
about
the
feeling
of
looking
forward
to
flying
again.
"It
is
a
matter
of
great
pride
for
me
to
be
associated
with
Vistara,
a
brand
that
is
reliable,
warm
and
friendly;
a
brand
that
carries
the
lineage
of
Tata
and
Singapore
Airlines...The
new
TVC
aims
to
capture
that
feeling
in
a
charming
and
evocative
manner," Deepika
said
in
a
statement.
The
airline
has
been
giving
a
sneak
peek
to
its
customers
through
its
ongoing
teaser
campaign
#WhichStar
running
on
various
platforms,
that
has
captured
the
imagination
of
millions
of
people
already.
The
integrated
campaign
will
be
deployed
across
multiple
platforms
including
TV,
Digital,
Print,
Outdoor,
Cinema
and
Airports.
"Our
new
brand
campaign
with
Deepika
Padukone
highlights
the
unique
feeling
of
flying
Vistara.
Through
this
campaign,
she
has
brought
to
life
the
special
spark
of
happiness
that
people
feel
when
they
fly
with
Vistara,
the
airline
that
is
proud
to
carry
the
remarkable
heritage
of
Tata
group,
JRD
Tata,
and
Singapore
Airlines",
Phee
Teik
Yeoh,
CEO,
Vistara
said.