Well,
this
one
must
have
hurt
our
beautiful
Aishwarya
Rai
Bachchan!
The
actress
has
been
associated
with
Kalyan
Jewellers
for
close
to
three
years
now
and
has
really
helped
the
brand
become
more
popular.
The
actress
used
to
represent
this
brand
along
with
her
in-laws,
Amitabh
Bachchan
and
Jaya
Bachchan
whose
advertisements
are
all
over
the
television
channels
now!
Kalyan
Jewellers
released
an
official
statement,
announcing
that
not
Aishwarya
Rai
Bachchan
but
Sonam
Kapoor
will
be
their
new
brand
ambassador.
Ramesh
Kalyanaraman,
Executive
Director,
Marketing
and
Operations,
said
in
a
statement,
"We
would
like
to
thank
Aishwarya
Rai
Bachchan
for
augmenting
the
product
propositions
of
brand
Kalyan
over
the
last
3
years
and
helping
Kalyan
establish
itself
as
a
leading
national
brand."
"We
welcome
Sonam
Kapoor
and
are
confident
that
her
status
as
a
style
icon
and
popularity
will
strengthen
future
product
campaigns
of
Kalyan
Jewellers."
Baaghi
Trailer
Launch
Pics!
Tiger
Shroff
And
Shraddha
Kapoor
Steal
The
Show!
Sonam
Kapoor
is
also
the
brand
ambassador
of
L'Oreal
which
Aishwarya
Rai
has
been
representing
for
years.
Due
to
some
clash
the
two
actresses
are
never
found
promoting
the
brand
on
one
platform.
The
times
they
represented
the
brand
during
Cannes
Film
Festival
was
also
on
different
days.
Katrina
also
joined
them
as
brand
ambassador
but
she
and
Sonam
have
been
cordial
with
each
other
and
were
seen
promoting
the
brand
together.
Even
when
the
advertisements
are
being
shot,
it
is
done
on
different
days
and
using
VFX
it
is
shown
as
one.
So
when
Aishwarya
would
have
gotten
to
know
that
it
is
Sonam
who
has
replaced
her,
it
will
be
quite
a
huge
blow.
But
Sonam
Kapoor
must
be
on
cloud
nine
for
post
Neerja
movie's
success,
all
good
things
are
happening
to
her
and
his
brand
endorsement
deal
just
added
another
feather
to
her
cap.
Take
a
look
at
the
times,
Aishwarya
Rai
Bachchan
represented
Kalyan
Jewellers
for
you
will
never
her
associated
with
the
brand
again!