This Diwali, Expect 'Unexpected' With Ae Dil Hai Mushkil-Shivaay Clash At The BO!
The 2016 Diwali is expected to witness a lot of fireworks at the box office with two major releases - Ajay Devgn's Shivaay and Karan Johar's Ae Dil Hai Mushkil.
As
per
the
buzz,
both
the
films
Shivaay
and
Ae
Dil
Hai
Mushkil
will
give
an
'unexpected'
response
in
terms
of
collection
around
the
auspicious
occasion,
say
trade
pundits.
Set
to
release
on
Friday
ahead
of
Diwali
on
October
30,
both
the
films
have
been
hyped
well.
While
Ae
Dil
Hai
Mushkil,
starring
Ranbir
Kapoor,
Aishwarya
Rai
Bachchan
and
Anushka
Sharma,
created
headlines
for
featuring
Pakistani
actor
Fawad
Khan
amid
of
the
growing
tensions
between
India
and
Pakistan,
Shivaay
has
been
appreciated
by
many
for
showcasing
scenic
locales
of
Bulgaria,
Mussoorie
and
Hyderabad.
"Both
the
films
have
been
hyped
well.
We
are
expecting
an
unexpected
response
from
them,
but
this
can
only
happen
if
audience
will
understand
the
money
spent
behind
making
these
films
and
not
watch
the
pirated
versions
over
moblie
phones," Delhi-based
distributor
Joginder
Mahajan
told
IANS.
Similar
is
the
response
of
advance
bookings
at
INOX,
said
Rajender
Singh,
Vice
Presidant,
Programming
and
Distribution.
"We
are
getting
very
good
response
for
both
the
films
in
advance
bookings.
We
are
showing
both
the
films
across
our
INOX
cinemas.
It's
an
extended
Diwali
weekend
and
we
are
hopeful
that
both
the
films
will
do
very
good
business," Singh
told
IANS.