Actress
Anushka
Sharma
has
been
appointed
ambassador
for
toothpaste
brand
Colgate
Active
Salt,
it
was
announced
on
Thursday.
She
says
its
blend
of
modern
and
traditional
approach
is
something
which
resonates
with
her
life's
ideology.
"While
it
is
a
traditional
approach
to
oral
care,
it
is
also
a
modern
toothpaste
that
you
are
using
for
your
teeth.
I
am
also
like
that
--
while
I
am
modern
and
I
lead
my
life
that
way,
but
I
am
also
traditional
in
my
thought
process.
I
am
very
simple
as
a
person," Anushka
told
IANS.
The
actress-producer,
most
recently
seen
in
Bollywood
film
Phillauri" said
she
always
endorses
the
brands
that
she
actually
uses
herself.
"It's
a
real
pleasure
to
be
associated
with
Colgate,
the
most
trusted
brand
for
6
consecutive
years
in
India.
I
think
Colgate
is
a
recognised
household
name
and
I
have
been
using
it
since
my
childhood.
So
today
I
feel
very
happy
that
I
am
associated
with
an
iconic
brand
like
Colgate.
At
a
time
when
one
hears
that
Bollywood
stars
undergo
all
sorts
of
treatments
to
look
beautiful
on
screen,
Anushka
says
she
prefers
to
use
'nani
ke
nuskhe'.
"I
am
a
huge
believer
in
nani
ke
nuskhe
and
using
organic
things
for
my
health.
Even
what
I
eat
is
organic.
So
I
am
someone
who
is
a
huge
flagbearer
for
that,"
added
the
28-year-old,
who
is
busy
shooting
a
film
with
superstar
Shahrukh
Khan.
For
her
latest
brand
endorsement,
she
has
shot
a
television
commercial
which
she
describes
as
'quirky'.