Bollywood
actress
Kajol,
who
has
been
an
active
spokesperson
for
hygiene
promotion
among
children,
says
advocating
causes
is
important
but
specific
programmes
targeted
on
solving
the
root
problem
are
necessary.
Associated
with
Lifebuoy's
campaign
since
its
inception,
Kajol,
the
Help
A
Child
Reach
5
Handwashing
Ambassador,
said
in
a
statement:
"As
a
mother
and
an
actor,
I
am
proud
to
be
associated
with
a
campaign
that
stresses
on
the
importance
of
handwashing
behaviour
change
to
prevent
needless
child
deaths.''
"I
have
advocated
the
importance
of
handwashing
on
many
international
as
well
as
local
platforms.
While
advocacy
is
important,
it
is
also
equally
important
to
back
that
up
with
targeted
programmes
especially
at
the
grassroots
level."
Also
Read:
Ajay
Devgn
Extremely
HURT
&
UPSET
With
Salman
Khan;
Writes
Him
An
Emotional
Letter
She
said
the
campaign
has
accelerated
its
efforts
every
year.
Now,
Lifebuoy
has
launched
a
partnership
with
Gavi,
The
Vaccine
Alliance,
to
protect
children
under
five
from
childhood
illnesses
and
premature
death.
By
promoting
handwashing
with
soap
and
immunisation
together,
the
partnership
aims
to
improve
and
save
many
young
lives
in
India.
The
three-year
partnership,
which
was
announced
at
the
World
Economic
Forum
Annual
Meeting
2017
in
Davos,
Switzerland,
will
be
supported
by
the
Netherlands
government
through
Gavi's
Matching
Fund
mechanism
and
by
the
Indian
government,
where
the
initial
project
to
implement
a
joint
approach
to
promote
healthier
behaviours
will
take
place.