Parineeti Chopra and Ayushmann Khurrana starrer Meri Pyaari Bindu will have a unique way of showing the teaser as the film-makers have come up with a creative way to show how awesome their upcoming film is. Aditya Chopra and team will showcase 5 teasers over 5 days and we're really excited to see how it all unflods.
Producer Maneesh Sharma opened up by saying, "We felt this was the best way to present the film. So the chapters naturally lend themselves to the content and was also a new and exciting way to present our story."
Manan Mehta, Vice President of Marketing and Merchandising in Yash Raj Films further explained, "In Meri Pyaari Bindu, we found a fresh take on two characters and their journey through life. So while marketing this film, our effort is to give our audience a first-hand and honest experience of the film. Also, the digital medium plays a lead role in marketing our content, so our endeavour will be to entertain and engage our audience for the whole week with the trailer presented in five chapters for five days."
Meri Pyaari Bindu revolves around the storyline of a wonderful timeline of 30 years shared between Parineeti Chopra and Ayushmann Khurrana from the age of 5. It shows their friendship, love, youthfulness and many other things which are vibrant and entertaining. The film is scheduled to hit the theatres on May 12, 2017.