Lyca
Productions,
the
makers
of
superstar
Rajinikanth's
upcoming
Tamil
science-fiction
action
drama
2.o,
are
pushing
the
envelope
as
they
begin
the
promotional
campaign
for
the
Indian
film.
Set
for
a
worldwide
release
on
January
25
next
year,
the
3D
film
is
rumoured
to
have
been
made
on
a
budget
of
over
Rs
400
crore.
As
part
of
the
promotions,
a
hot-air
balloon
adorned
with
life-sized
images
of
Rajinikanth
and
actor
Akshay
Kumar
will
travel
around
the
world.
"We
plan
to
take
the
100-foot-tall
hot-air
balloon
to
as
many
balloon
festivals
as
possible
across
the
world.
Since
we
see
our
film
as
a
Hollywood
production,
we
also
plan
to
tie
up
the
balloon
over
the
Hollywood
signage
in
Los
Angeles,"
Raju
Mahalingam,
creative
head,
Lyca
Productions,
told
IANS.
The
balloon
will
fly
to
many
cities
and
countries
like
London,
Dubai
and
Australia
among
others
as
part
of
the
promotional
drive.
"We
also
plan
to
take
it
to
various
Indian
cities.
Well-known
stars
will
participate
in
this
drive," he
said.
Directed
by
Shankar,
2.o
is
the
sequel
to
2010
Tamil
blockbuster
Enthiran.
The
film
introduces
Akshay
as
the
antagonist
while
actress
Amy
Jackson
will
seen
playing
the
leading
lady.