Bollywood
star
Ranbir
Kapoor,
an
avid
traveller,
was
on
Monday
announced
as
brand
ambassador
of
online
travel
portal
Yatra.com.
"I
am
an
avid
traveller
myself
and
travel
has
played
an
important
part
in
my
films.
So
a
partnership
with
a
travel
brand
like
Yatra
was
a
natural
fit
for
me.
I
am
particularly
excited
to
be
part
of
this
new
journey
and
I
am
looking
forward
to
a
long
and
fulfilling
'Yatra'
with
the
brand," Ranbir
said
in
a
statement.
Popularly
known
for
portraying
versatile
and
youthful
roles
on
screen
in
films
like
"Tamasha"
and
"Yeh
Jawaani
Hai
Deewani",
Ranbir
has
been
chosen
to
endorse
the
platform
as
he
is
"technologically
savvy,
modern
and
has
a
passion
for
travelling".
On
roping
in
the
actor,
Sharat
Dhall,
Chief
Operating
Officer
(B2C),
Yatra.com,
said:
"Ranbir's
persona
is
in
line
with
these
qualities,
and
he
also
brings
with
him
a
sense
of
casual
coolness
that
today's
youth
relates
to."
The
fact
that
Ranbir
appeals
to
all
age
groups
and
demographics
is
also
exciting
for
the
brand
officials,
said
Vikrant
Mudaliar,
Chief
Marketing
Officer,
Yatra.com.