Bollywood
superstar
Shahrukh
Khan,
who
inaugurated
a
new
multiplex
at
a
mall,
said
that
with
the
advancement
of
technology,
the
quality
of
luxurious
experience
of
movie
viewing
is
increasing
whereas
the
quality
of
cinema
is
going
to
the
opposite
direction.
"Earlier,
during
my
childhood
we
used
to
watch
lots
of
good
film
in
bad
theatres.
These
days,
good
cinema
theatres
are
overtaking
the
quality
of
films
now," Shahrukh
told
media.
He
added:
"Film
watching
is
always
experiential.
This
kind
of
beautiful,
technically
advanced
theatre
with
3D,
leaser
projection
that
offers
good
experience
to
our
audience,
also
encourages
us
to
make
good
films."
The
inauguration
took
place
at
the
R
City
mall,
Ghatkopar,
located
in
suburban
Mumbai,
in
presence
of
Siddharth
Jain,
the
director
of
Inox
Group
of
companies.
With
nine
screen
laserplexes,
the
58,000
square
feet
theatre
will
offer
movie
goers
a
luxurious
experience
with
interactive
automated
box
office,
interactive
menu
and
LED
video
wall.