Was Asked To Create A 'Scandal' For Lucknow Central: Advani
Advani says that such is the emphasis on creating a "buzz" in industry that he was told to ask Farhan Akhtar to create a "scandal" during Lucknow Central.
Filmmaker
Nikkhil
Advani
has
revealed
that
such
is
the
emphasis
on
creating
a
"buzz" in
the
industry
that
he
was
told
to
ask
Farhan
Akhtar
to
create
a
"scandal"
to
get
more
limelight
than
Kangana
Ranaut
during
Lucknow
Central.
Kangana
has
been
in
the
news
recently
over
her
row
with
actor
Hrithik
Roshan.
She
gave
multiple
interviews
during
the
release
of
her
film
Simran.
Around
the
same
time,
Farhan's
Lucknow
Central
released,
which
Advani
had
produced.
Recommended
Video
Lucknow
Central
Movie
Review:
Farhan
Akhtar
film
is
a
MUST
WATCH
|
FilmiBeat
Talking
about
the
culture
of
excessive
marketing,
the
filmmaker
said
the
process
is
surprising.
"I
got
a
call
from
a
marketing
person
saying
Kangana's
scandal
is
going
on,
tell
Farhan
to
create
a
scandal.
This
is
an
actual
conversation!
Farhan
has
to
have
a
scandal
otherwise
our
buzz
won't
go
up.
I
said
'but
what
scandal?' and
they
were
like
'any
scandal
but
we
need
it,'"
Advani
said.
"I
don't
understand
it
at
all.
How
can
I
approach
Farhan
and
say
'hey
let's
have
a
scandal,
otherwise
no
one
will
watch
our
film,'" he
added.
He
was
speaking
at
a
special
panel
discussion
on
producers
at
the
ongoing
Jio
MAMI
19th
Mumbai
Film
Festival.
He
was
joined
by
Prernaa
Arora
and
Vikramaditya
Motwane.
Motwane
said
the
industry
should
come
together
to
create
better
content.
"Actors,
writers,
directors,
studios,
we
need
to
take
it
to
the
next
level
in
terms
of
content,
presentation.
Our
quality
is
getting
better
for
sure
but
we
need
to
work
harder,"
Motwane
said.
With
pti
inputs.