Noted ad guru and theatre personality, Alque Padamsee passed away today in Mumbai at the age of 90. He was best known for portraying Muhammad Ali Jinnah in 1982 historical drama "Gandhi".
He was head of one of the famous ad agencies Lintas India. Known as the 'Brand Father of Advertising;', he was the brain behind many successful ad campaigns such as Lalitaji for Surf, the Liril girl, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF muscle man among others. He was also known as Brand Father of Indian advertising.
Several Bollywood celebrities took to Twitter to offer their condolences over the loss of the veteran theatre and ad personality-
Arshad Warsi tweeted, "Very sad to hear about #AlyquePadamsee I had the privilege of choreographing one of his plays. Admired him for his honesty, talent & intelligence. You will always be loved & missed, RIP Alyque."
Boman Irani wrote, "Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.
He gave me my first break in Theatre, like countless before and after me. Maverick, Unique, Uncompromising. There will never be another....#RIP Alyque."
Nimrat Kaur posted on her Twitter page, "Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir...a true pioneer. May he rest in peace."
Atul Kasbekar wrote, Saddened to hear of the passing of advertising doyen #AlyquePadamsee. When he was head of Lintas he'd given me some of my early breaks in advertising photographyEver grateful for the break and opportunity. RIP Sir."