All
For
A
Social
Cause
As
part
of
Free
a
Girl's
Lock-Me-Up
Campaign, Mallika
locked
herself
in
a
12x8
feet
small
cage
at
Cannes
to
bring
global
attention
on
the
issue.
Mallika
Wants
To
End
This
Evil
The
actress
who
has
been
for
her
strong
association
with
‘Free
A
Girl'
NGO
had
represented
them
last
year
too
at
Cannes.
Over
the
years,
she
has
been
known
for
her
active
involvement
in
philanthropic
activities
over
the
years
and
this
time
around
she
has
pledged
to
make
efforts
to
end
this
evil
practice.
The
Idea
Behind
Locking
Herself
In
A
Cage
Speaking
about
it,
Mallika
said,
"It
is
my
ninth
year
at
Cannes
and
the
festival
is
one
of
the
most
cogent
platforms
to
raise
the
issue
of
child
prostitution
not
just
in
India
but
across
the
world.
Being
locked
in
a
cage,
I
wanted
to
drive
home
the
imagery
of
how
young
girls
who
are
being
trafficked
are
trapped
in
a
small
12x8
foot
room.
These
innocent
victims
have
to
live
and
survive
without
any
aid.
There
is
a
woman
suffering
abuse
every
minute
with
no
hope
of
any
change.
So
I
thought
of
doing
my
bit
and
raising
awareness
about
an
issue
which
needs
to
become
extinct
at
the
earliest."
Another
Great
Move
Mallika
is
also
the
brand
ambassador
of
the
‘School
for
Justice' and
shares
a
firm
viewpoint
on
women's
rights.
Having
been
involved
with
the
UN
and
an
NGO
‘Urja',
Mallika
had
addressed
the
problems
faced
by
women
in
India
at
the
65th
United
Nations
DPI/NGO
Conference
in
2014.
With
this
campaign, she
intends
to
support
the
School
for
Justice
in
India
and
initiate
a
change
to
bring
about
the
extermination
of
the
problem
of
forced
child
prostitution
in
India
and
internationally.