Film Critics Guild Announces Its First Ever Awards; This Is What Anupama Chopra Has To Say!
The Film Critics Guild in partnership with Motion Content Group is all set to present the first-ever short film awards, 'Critics' Choice Short Film Awards'.The event will be held in Mumbai.
The
Film
Critics
Guild
in
partnership
with
Motion
Content
Group
is
all
set
to
present
the
first-ever
short
film
awards,
'Critics'
Choice
Short
Film
Awards'.
The
one
of
its
kinds
awards
initiative
is
a
collaborative
effort
of
India's
most
credible
film
critics
and
Motion
Content
Group,
WPP's
global
content
investment
and
rights
management
company,
to
recognize
and
appreciate
the
inventiveness
and
creativity
of
short
films
producers
across
the
nation.
The
aim
is
to
identify
and
reward
the
short
film
industry
in
an
unbiased
manner
by
giving
due
recognition
to
their
talent.
Owing
to
the
intellectual
minds
coming
together,
the
standards
of
the
same
would
be
exceptionally
high
and
the
independence
fierce.
Anupama
Chopra
,
Chairperson
of
the
Film
Critics
Guild
said,
"Short
films
are
an
exciting
,
unique
telling
format.
The
Critics'
Choice
Short
Film
Awards
have
been
created
to
celebrate
and
honor
the
best
talent
in
short
films.
We
hope
film
makers
across
states
and
languages
will
share
their
work."
"Thanks
to
the
exponential
rise
in
the
data
and
smart
phone
penetration
in
the
country,
content
consumption
is
exploding
and
diversifying.
The
growing
audiences
have
attracted
the
finest
creative
minds
to
tell
stories
that
engage
with
these
audiences.
Short
films
as
a
format
have
become
the
chosen
route
to
capture
the
hopes,
aspirations,
conflicts,
triumphs
mirroring
the
ever
changing
social
and
economic
landscape
of
our
country.
Motion
Content
Groups
partnership
with
the
Film
Critics
Guild
to
establish
the
"Critics'
Choice
Short
Films
Awards" is
an
endeavor
to
create
an
unbiased
and
credible
platform
to
recognize
the
brilliant
works
in
the
space
of
short
films,
features
and
documentaries
and
we
hope
the
platform
will
inspire
many
more
storytellers
to
create
rich,
entertaining,
relevant
and
engaging
content."
Ashwin
Padmanabhan,
Head
of
Trading
and
Partnerships,
Group
M
India
(
Motion
Content
Group).
NVS
Media
,a
company
owned
by
the
Vistas
Media
Capital
Pte
Ltd
(Singapore)
has
also
associated
with
the
Critics' Choice
Short
Film
Awards
marking
its
support
and
appreciation
for
the
Indian
Short
Film
makers.
The
Critics'
Choice
Short
Films
Awards
event
will
be
held
in
Mumbai
in
December
2018.
For
the
uninitiated,
renowned
and
celebrated
critics
like
Bhardwaj
Rangan,
Anupama
Chopra,
Rajeev
Masand,
Bharathi
Pradhan,
Bhawana
Somaaya,
Rohit
Khilnani,
Shubhra
Gupta,
Suparna
Sharma,
Udita
Jhunjhunwala,
Suhani
Singh
and
Rahul
Desai
have
come
together
for
the
first
time
ever
to
form
the
'Film
Critics
Guild',
to
elevate
the
standard
of
films
and
filmmaking
in
India
and
to
create
an
unbiased
platform
to
recognize
and
award
deserving
films
from
all
over
the
count.