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Kajol: Female-fronted Films Have Become Commercially Viable For Producers
Kajol believes the strong performance of female-fronted films at the ticket window has forced producers to rethink their strategy.
Actor Kajol believes the strong performance of female-fronted films at the ticket window has forced producers to rethink their strategy. She says producers were earlier reluctant to back such project because box office response was not very encouraging for such films though they garnered good reviews. But with films such as Raazi, Padmaavat, and Pink doing well at the box office, Kajol believes there is a definitive shift in the mindset.
"I think the talk about it right now is because it's finally become financially viable and the numbers are coming in. I think that's the main difference. Such films were always being made but they were no doing well as other films were or maybe the ratio was much less. The ratio and the numbers are adding up now," theactor told PTI.
Kajol credits the audiences for bringing about this change. "I thank our audiences for changing the mindset and deciding they want to watch every kind of films. Finally, it has become financially viable to even think of projects that don't have big superstars in them, she says.
The actor agrees to the fact that women are no longer shown as an accessory in the commercial films and says industry stalwarts have always opted for such strong characters, irrespective of the gender.
"If
you
look
at
the
best
directors,
I'm
not
talking
about
movies
but
directors,
all
of
them
have
had
very
strong
characters,
very
strong
female
characters
in
their
films.
I
think
every
character
of
theirs
has
been
well
rounded
and
so
I
think
that's
the
most
important
point
that
we
need
to
take
home
with
us.
The
actor's
latest
Helicopter
Eela
released
on
October
12
and
the
actor
says
the
project,
being
a
home
production,
provided
her
the
freedom
to
enhance
her
performance.
Being a mother to two kids, Kajol says she resonated a lot with her character in the film. "I think most parents would definitely resonate with her because whatever Eela does, even if it's excessive, somewhere down the line you've thought about it. You've definitely thought about checking your child's phone or following him or keeping a very strict eye on him.
"And that's something that every parent feels, that overwhelming love for your child. It is probably the only love in the world that's unconditional, you may not like some of the things they do to you but you will always love them," she says.
