Actor
Priyanka
Chopra's
mother,
Madhu
Chopra,
today
said
that
when
they
backed
their
first
project,
a
Bhojpuri
film,
under
their
production
house,
a
lot
of
people
from
within
the
industry
sneered
at
them.
The
actor
started
her
banner,
Purple
Pebble
Pictures
in
2015
and
released
a
Bhojpuri
film
"Bam
Bam
Bol
Raha
Hai
Kashi" the
next
year.
Chopra
said
when
the
project
was
on
the
brink
of
release,
many
colleagues
of
theactor
told
her
that
it
does
not
go
with
Priyanka's
"brand
image".
"The
first
film
we
did
was
a
Bhojpuri
one.
You
can't
imagine
what
reaction
I
got
from
Mumbai,
Priyanka's
colleagues
and
peers.
They
said,
'Your
mom
has
gone
mad,
why
are
you
all
even
making
Bhojpuri
films?
It
doesn't
go
with
your
brand
image'."
"But
I
told
Priyanka,
you
are
uplifting
a
region
that
needs
your
attention.
You
are
doing
it
for
passion,
for
a
cause.
I
can
say
it
with
great
pride
that
commercial
success
or
business
was
not
on
our
mind.
It
was
forging
a
path
and
becoming
an
option
for
new
regions,"
she
said.
Chopra
was
speaking
at
a
panel
discussion
at
the
ongoing
FICCI
Frames.
The
producer
said
they
wanted
to
make
regional
films
"not
limited
to
a
particular
region,
but
every
part
of
the
country".
"If
you
have
good
content,
people
will
come.
But
for
regional
films,
distribution
is
a
major
challenge
because
people
are
still
testing
the
waters,"
she
added.
Chopra
said
her
production
house
has
stayed
away
from
taking
the
cast
of
a
quintessential
Hindi
movie
to
make
a
regional
film.
"We
are
in
our
third
year
and
we
have
nine
films,
all
from
different
regions.
We
have
made
Assamese,
Marathi,
Punjabi,
Sikkimese
films...
The
thing
about
our
production
house
is,
we
don't
take
Hindi
film
industry
to
various
regions
but
take
the
cast
and
crew
from
that
region,
make
the
film
in
that
region
and
give
them
a
platform,"
she
said.
The
session,
titled
'Beyond
Bollywood:
Does
regional
cinema
make
better
sense?',
had
filmmakers
such
as
Aniruddha
Roy
Chaudhary,
Rima
Das,
Vijay
andIshaan
Randeria
on
the
panel.
Credits
-
PTI