Salman
Khan's
film
'Loveratri' starring
Aayush
Sharma
is
in
trouble
over
title;
Here's
why
FilmiBeat
The
Vishwa
Hindu
Parishad
(VHP)
today
said
it
will
not
allow
screening
of
Salman
Khan
Films'
upcoming
movie
Loveratri
as
its
name
distorts
the
meaning
of
a
Hindu
festival.
"We
will
not
allow
its
exhibition
in
cinema
halls
in
the
country.
We
don't
want
the
sentiments
of
Hindus
to
be
hurt,"
VHP's
international
working
president
Alok
Kumar
said.
Speaking
to
reporters
here,
Kumar
said,
"The
film
is
set
against
the
backdrop
of
Navratri,
a
Hindu
festival,
and
the
name
distorts
its
meaning."
Navratri
is
a
nine-night
festival
for
worship
of
nine
avatars
of
Goddess
Durga.
The
festival
is
marked
with
revelry
across
various
parts
of
the
country
and
is
particularly
famous
in
Gujarat.
Loveratri,
which
is
said
to
have
a
backdrop
of
Gujarat,
is
slated
to
be
released
on
October
5
this
year,
around
the
same
time
when
Navaratri
would
be
celebrated.
A
number
of
movies
in
the
past
have
faced
opposition
from
VHP
and
other
organisations
over
one
or
the
other
issue
and
some
of
them
had
to
go
for
a
new
name,
besides
other
changes.
Deepika
Padukone-starrer
Padmavati
had
to
change
its
name
to
Padmaavat.
Superstar
Salman
Khan
is
launching
his
brother-in-law
Aayush
Sharma
in
his
home
production
"Loveratri".
The
52-year-old
star
took
to
Twitter
in
December
last
year
to
make
the
announcement
of
the
project,
which
will
be
the
fifth
film
under
his
banner,
Salman
Khan
Films.
The
movie
is
being
helmed
by
debutant
director
Abhiraj
Minawala,
who
has
served
as
assistant
director
on
films
such
as
Salman's
"Sultan" and
Shah
Rukh
Khan's
"Fan".
The
film
will
have
another
debutant
Warina
opposite
Aayush,
who
is
is
married
to
Salman's
sister
Arpita
Khan.
Speaking
to
reporters
during
his
maiden
visit
to
the
city
after
being
elected
as
VHP's
international
working
president
last
month,
Kumar
said
the
VHP
has
been
working
on
several
issues
since
1964,
such
as
social
harmony,
establishing
family
values,
Ram
temple
and
all
of
them
continue
to
be
relevant.
"Priorities
might
have
changed.
Right
now,
our
priority
is
to
work
towards
social
harmony.
We
are
pained
how
the
situation
is
being
exploited
by
certain
groups," he
said.
Kumar
said
VHP
is
a
separate
body
and
not
affiliated
to
the
BJP
or
any
other
political
party.
"But
we
are
wedded
to
the
idea
of
welfare
for
all
communities
irrespective
of
their
caste
and
creed,"
he
added.
Kumar,
who
took
over
from
Pravin
Togadia,
also
said
the
exit
of
his
predecessor
will
not
affect
the
organisation.