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      Shahrukh Khan Reveals How He Earns Money When His Expensive Films Get Bombed At The Box Office!

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      Shahrukh Khan is known for big-budget films and taking risks! Be it Ra One or Fan, Shahrukh Khan has experimented with the budget. Sometimes it has worked in his favour, while at other times it has not. But have you ever thought what's the other source of income for Superstar Shahrukh Khan, if his films get tanked at the box office? Know it from the horse's mouth itself!

      Shahrukh Khan Relies On Advertising

      Shahrukh Khan Relies On Advertising

      The Hindu quoted Shahrukh Khan as saying, "If I have done ten good films in my career, the reason is that I did not pay attention to earning money through films. Advertising sustained me...it helped me concentrate on films, which is true even today."

      SRK Further Added...

      SRK Further Added...

      "I can go out and make the most expensive film in the country, knowing that God forbid, if something goes wrong, I can fall back on another business source."

      SRK On The Responsibilities That Lie With Being The Brand Ambassador

      SRK On The Responsibilities That Lie With Being The Brand Ambassador

      "There is a certain amount of integrity that every person has. It varies and I don't stand in judgement. I think I have a normal sense of integrity that means if I am recommending something I must have enjoyed using it or liked it."

      SRK Says The Brands Which He Promoted Stood For Quality

      SRK Says The Brands Which He Promoted Stood For Quality

      "You have to indemnify me beyond that...Its a two-edged sword. Sometimes your product is enhancing your face value, sometimes your face value is enhancing the brand."

      "I do get interested in knowing if something is not good...I think all of us, we don't want something we recommend to turn out bad. I must have endorsed 100-200 products at any given period in last 10 years, more or less they have been okay."

      SRK On Never Endorsing Cigarettes/Alcohol

      SRK On Never Endorsing Cigarettes/Alcohol

      He says, "If Signature Series calls me to give a lecture on success and life to youngsters, I will take it because surrogacy is allowed. I am not telling you to drink. That is not a loophole but mode of operations for many businesses."

      SRK On The Work Front

      SRK On The Work Front

      On the work front, Shahrukh Khan will be next seen in Aanand L Rai's Zero. The film also casts Katrina Kaif and Anushka Sharma in lead roles.

      Read more about: shahrukh khan
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