Shahrukh
Khan
Relies
On
Advertising
The
Hindu
quoted
Shahrukh
Khan
as
saying,
"If
I
have
done
ten
good
films
in
my
career,
the
reason
is
that
I
did
not
pay
attention
to
earning
money
through
films.
Advertising
sustained
me...it
helped
me
concentrate
on
films,
which
is
true
even
today."
SRK
Further
Added...
"I
can
go
out
and
make
the
most
expensive
film
in
the
country,
knowing
that
God
forbid,
if
something
goes
wrong,
I
can
fall
back
on
another
business
source."
SRK
On
The
Responsibilities
That
Lie
With
Being
The
Brand
Ambassador
"There
is
a
certain
amount
of
integrity
that
every
person
has.
It
varies
and
I
don't
stand
in
judgement.
I
think
I
have
a
normal
sense
of
integrity
that
means
if
I
am
recommending
something
I
must
have
enjoyed
using
it
or
liked
it."
SRK
Says
The
Brands
Which
He
Promoted
Stood
For
Quality
"You
have
to
indemnify
me
beyond
that...Its
a
two-edged
sword.
Sometimes
your
product
is
enhancing
your
face
value,
sometimes
your
face
value
is
enhancing
the
brand."
"I
do
get
interested
in
knowing
if
something
is
not
good...I
think
all
of
us,
we
don't
want
something
we
recommend
to
turn
out
bad.
I
must
have
endorsed
100-200
products
at
any
given
period
in
last
10
years,
more
or
less
they
have
been
okay."
SRK
On
Never
Endorsing
Cigarettes/Alcohol
He
says,
"If
Signature
Series
calls
me
to
give
a
lecture
on
success
and
life
to
youngsters,
I
will
take
it
because
surrogacy
is
allowed.
I
am
not
telling
you
to
drink.
That
is
not
a
loophole
but
mode
of
operations
for
many
businesses."
SRK
On
The
Work
Front
On
the
work
front,
Shahrukh
Khan
will
be
next
seen
in
Aanand
L
Rai's
Zero.
The
film
also
casts
Katrina
Kaif
and
Anushka
Sharma
in
lead
roles.