Sui Dhaaga: Logo Of Varun Dhawan & Anushka Sharma's Film Made In 15 Different Art Forms!
For the first time ever, the logo of a Bollywood film has been made by artisans! Yes, you heard that right! We are talking about Varun Dhawan-Anushka Sharma starrer Sui Dhaaga.
News
oi-Madhuri
By Madhuri
For
the
first
time
ever,
the
logo
of
a
Bollywood
film
has
been
made
by
artisans!
Yes,
you
heard
that
right!
After
revealing
their
desi
looks
from
the
film,
Varun
Dhawan
and
Anushka
Sharma
unveiled
the
official
logo
of
their
upcoming
film
Sui
Dhaaga.
The
marketing
team
of
Sui
Dhaaga
-
Made
in
India
wanted
to
celebrate
the
rich
and
diverse
culture
of
making
Indian
handicraft.
So,
the
team
reached
out
to
local
artisans
and
craftsmen
from
across
the
length
and
breadth
of
the
country
to
create
the
logo
of
the
film
in
their
unique
stitching
styles.
"To
position
our
film
Sui
Dhaaga
-
Made
in
India,
we
realized
that
it
was
just
not
enough
to
act
like
a
film
marketeer.
In
fact
we
had
to
look
at
ourselves
as
a
team
marketing
the
art
and
handicraft
culture
of
our
country.
With
this
embodiment
of
our
strategy
we
needed
an
idea
that
would
be
the
fulcrum
of
our
entire
campaign.
And
what
could
be
a
better
idea
than
inviting
the
artisans
of
our
country
to
design
the
logo
of
our
film.
We
reached
out
to
15
uniquely
skilled
artists/artist
groups
across
the
lengths
and
breadths
of
our
nation
who
helped
us
design
our
film
logo.
It
has
been
an
exhaustive
and
most
rewarding
experience
for
all
of
us
at
YRF.
It
has
taken
six
months
to
plan,
research
and
execute
our
logo
in
15
different
styles
that
celebrates
our
country's
diversity
and
entrepreneur
spirit."
says
Manan
Mehta,
VP
-
Marketing
and
Merchandising,
YRF.
The
Sui
Dhaaga
logo
has
been
done
in
a
striking,
globally
popular
Indian
hand
needlework
forms
of
Kashida
and
Sozni
from
Kashmir,
colourful
Phulkari
from
Punjab,
the
intricate
thread
work
forms
Rabari
and
Mochi
Bharat
from
Gujarat,
Phool
Patti
from
Uttar
Pradesh
and
Zardozi
work
from
Lucknow.
It
has
also
been
created
in
Rajasthan's
prominent
crafts
like
Aari,
Banjara
and
Gota
Patti,
Tamil
Nadu's
popular
Toda
style
and
Karnataka's
Kasuti
design.
Travelling
towards
the
East,
which
constitutes
of
over
50
percent
of
India's
handloom
exports,
the
film's
logo
has
been
made
in
Pipli
style
from
Odisha,
Handloom
work
from
Assam,
and
Kantha
stitch
work
from
West
Bengal.
Check
out
the
video
here.
By
creating
a
logo
in
as
many
as
15
different
needle
art
forms
from
India,
Sui
Dhaaga
hopes
to
create
awareness
of
India's
culture
amongst
today's
youth
and
the
impact
that
it
leaves
on
modern
design,
fabrics
and
fashion
at
large.
Interestingly,
YRF
also
chose
to
release
the
logo
on
National
Handloom
Day
that
celebrates
the
magnificence
of
Indian
handloom
the
world
over.
A
film
about
finding
love
and
respect
through
self-reliance,
Varun
Dhawan
and
Anushka
Sharma
starrer
Sui
Dhaaga
-
Made
in
India
is
a
heart-warming
story
that
celebrates
the
spirit
of
self-reliance.The
film's
plot
is
inspired
by
Mahatma
Gandhi's
philosophy
and
takes
a
leaf
out
of
the
hugely
acclaimed
Make
In
India
campaign.
While
Varun
plays
the
role
of
a
tailor,
Anushka
plays
an
embroiderer
in
the
film.
Both
champion
actors,
Varun
and
Anushka,
have
been
paired
for
the
first
time
and
are
definitely
the
most-awaited
on-screen
jodi
of
2018.
The
National
Award-winning,
dream-team
of
director
Sharat
Kataria
and
producer
Maneesh
Sharma
team
up
again
for
Yash
Raj
Films'
entertainer
Sui
Dhaaga
-
Made
in
India
that
is
set
to
release
on
September
28,
this
year,
just
before
Gandhi
Jayanti.