Ahead
of
this
year's
International
Indian
Film
Academy
Awards
(IIFA),
Twitter
has
launched
a
special
emoji
for
fans.
Bollywood
fans
in
India
and
across
the
globe
can
post
about
the
awards
by
tweeting
the
specially
designedemoji
curated
by
the
micro-blogging
site.
The
special
emoji
appears
next
to
the
hashtag
in
the
Tweet,
and
is
designed
based
on
the
iconic
IIFA
award.
"People
come
to
Twitter
to
see
what's
happening
in
the
entertainment
world,
from
the
best
of
films
to
award
shows.
The
IIFA
awards
is
a
much
awaited
event
of
the
year
amongst
the
film
fraternity
and
Bollywood
fans.
"Twitter
is
delighted
to
partner
with
IIFA
for
the
launch
of
a
special
emoji
that
will
create
a
holistic
experience
for
consumers
on
a
global
scale," Keya
Madhvani,
Head
-
Entertainment
Partnerships,
Twitter
India,
said
in
a
statement.
The
three-day
gala
is
being
held
in
Bangkok,
Thailandthis
year.
The
main
awards
night
will
be
held
on
Sunday.
On
a
related
note,
let
us
tell
you
that
the
IIFA
Awards
2018
will
be
missed
by
Shahrukh
Khan,
Salman
Khan,
Katrina
Kaif,
Kareena
Kapoor,
Priyanka
Chopra
among
others.
While
Shahrukh
Khan
is
shooting
for
his
upcoming
movie
Zero
in
Orlando,
Salman
Khan
and
Katrina
Kaif
are
in
the
USA
for
their
Dabanng
tour.
Kareena
Kapoor
is
holidaying
in
London
along
with
her
family
and
Priyanka
Chopra
is
in
Mumbai
with
her
boyfriend
Nick
Jonas
to
celebrate
her
housewarming
ceremony.
Also,
Shahid
Kapoor
has
backed
out
from
the
IIFA
Awards
2018
as
he
injured
his
back
during
the
shoot
of
his
upcoming
movie
Batti
Gul
Meter
Chalu.
The
doctors
have
advised
him
to
take
rest
and
the
actor
has
conveyed
the
same
to
the
organisers.
Also,
now
that
these
many
superstars
will
be
giving
the
IIFA
Awards
2018
a
miss,
the
event
has
lost
its
buzz
and
hype
as
the
audiences
expected
a
star-studded
award.