Bollywood Films Not Releasing In Pakistan Won't Affect The Indian Film Industry, Say Experts!
The decision of Indian film fraternity to not release their movies in Pakistan following Pulwama attack will not have a fleeting effect on the box office collections and will not affect Indian films.
The
decision
of
Indian
film
fraternity
to
not
release
their
movies
in
Pakistan
following
Pulwama
attack
will
have
a
fleeting
effect
on
the
box
office
collections,
believe
experts.
In
the
wake
of
the
February
14
terror
attack,
which
claimed
the
lives
of
40
CRPF
jawans,
makers
of
films
such
as
Total
Dhamaal,
Luka
Chuppi,
Arjun
Patiala,
Notebook
and
Kabir
Singh
have
announced
not
to
screen
the
movies
in
the
neighbouring
country.
Bollywood
trade
analyst
Taran
Adarsh
says
Indian
films
have
great
viewership
in
Pakistan
but
the
collection
from
the
country
does
not
contribute
much
to
the
worldwide
box
office
numbers
of
Hindi
films.
He,
however,
believes
it
would
be
detrimental
to
the
earnings
of
distributors
in
Pakistan.
"There
are
about
150
screens
in
Pakistan.
Like
us,
they
also
love
Hindi
movies.
They
make
very
few
films.
Also,
you
cannot
show
Hollywood
films
round-the-clock.
Indian
films
are
a
big
addiction...
It
is
going
to
be
tough
for
them
as
it
is
a
small
market
for
us," Adarsh
told
PTI.
Echoing
Adarsh's
views,
city-based
film
exhibitor
Akshay
Rathi
says
the
exhibition
sector
of
Pakistan
will
be
more
affected
by
the
decision.
"The
impact
of
Indian
films
not
releasing
in
Pakistan
will
be
massive
on
exhibition
sector
there,
but
it
will
be
minuscule
for
Indian
producers.
Lots
of
consumption
of
Indian
films
happens
through
piracy
and
the
kind
of
collection
that
comes
out
of
Pakistan
is
very
less
as
compared
to
other
territories," he
adds.
According
to
Rathi,
on
an
average,
Hindi
films
do
a
business
of
about
Rs
4-7
crores
in
Pakistan.
The
biggest
hit
from
Bollywood
in
Pakistan
is
Salman
Khan's
2016
Eid
blockbuster
Sultan,
amassing
Rs
37
crore.
Salman's
2015
cross-border
drama
Bajrangi
Bhaijaan
minted
Rs
23
crore
in
the
country.
Aamir
Khan-starrers
Dhoom
3
and
PK
earned
Rs
25
crore
and
Rs
22
crore
respectively,
while
Shah
Rukh
Khan's
Fan
grossed
Rs
6.5
crore.
Sanjay
Leela
Bhansali's
Bajirao
Mastani
collected
Rs
9
crore
and
Race
2,
featuring
Saif
Ali
Khan,
did
a
business
of
Rs
4.93
crore.