Kalank Taps Instagram Influencers To Work With Varun Dhawan & Alia Bhatt
The filmmakers of Kalank have tapped Instagram and Facebook Influencers to promote the movie and the Influencers are working closely with Alia Bhatt and Varun Dhawan to create impressions.
The
days
of
promoting
a
film
through
television
and
other
live
events
are
slowly
fading
away
as
the
youth
are
rarely
watching
TV
these
days
and
the
filmmakers
of
Kalank
are
thinking
outside
the
box
on
how
to
catch
the
attention
of
the
youth
to
make
them
hit
the
theatres
on
April
17,
2019.
They've
come
up
with
a
brilliant
strategy
and
will
team
up
with
Instagram
influencers
and
run
a
unique
fan
engagement
initiative
to
woo
the
audience
who
spend
most
of
their
time
online.
Shikha
Kapur,
the
CMO
of
Fox
Star
Studios
opened
up
by
saying
to
DNA,
"We've
partnered
with
FB
and
Instagram
to
run
with
this
unique
fan
engagement
initiative
#CreateTogetherWithKalank.
We
know
that
millennial
audiences
identify
very
closely
with
a
lot
of
content
creators.
We
don't
believe
that
it's
a
matter
of
attention
deficit
for
these
audiences.
Getting
the
right
collaborators
helps
us
reach
out
in
a
fun
way
and
in
a
message
that's
easier
for
them
to
relate
to."
The
sole
aim
of
the
initiative
is
to
create
millions
of
impressions
and
engagements
on
social
media
and
keep
up
with
the
hype
and
buzz
surrounding
Kalank.
Apoorva
Mehta,
the
CEO
of
Dharma
Productions
said,
''Kalank
represents
scale,
grandeur
and
grace.
Through
this
collaboration
with
Facebook,
our
film's
message
goes
far
and
wide,
especially
the
millennials,
who
can
never
have
enough
of
the
stars.
We
hope
the
movie's
loved
by
everyone,
too!"
Sajid
Nadiadwala
believes
online
marketing
is
the
future
and
opened
up
by
saying,
"The
star
cast
of
the
film
today
definitely
has
a
connect
with
their
audience
but
partnering
on
#CreateTogetherWithKalank
with
Facebook
and
Instagram
has
made
the
reach
of
our
film
wider
on
the
social
media
platforms.
We
are
glad
that
the
content
created
has
engaged
well
with
the
fans
worldwide.
We
are
hoping
to
receive
their
love
back
this
Wednesday."