Madhuri Dixit: Digital Platform Best To Reach A Wide Audience
Actor Madhuri Dixit, who turned producer with Marathi film 15 August with husband Dr Sriram Nene, says they decided to release the film on the digital platform to attract a larger audience.
Actor
Madhuri
Dixit,
who
turned
producer
with
Marathi
film
15
August
with
husband
Dr
Sriram
Nene,
says
they
decided
to
release
the
film
on
the
digital
platform
to
attract
a
larger
audience.
Set
in
a
Mumbai
chawl,
the
film
follows
the
course
of
a
series
of
zany
mishaps
that
occur
on
a
single
day
as
its
residents
prepare
for
the
Independence
Day
flag-hoisting
ceremony.
The
film
will
start
streaming
on
Netflix
from
March
29.
Madhuri
made
her
Marathi
film
debut
with
"Bucket
List" last
year.
"First
we
thought
let's
make
the
movie
then
we
will
see.
We
could
have
gone
to
theatres
but
Marathi
films
don't
get
that
many
theatres
and
they
are
competing
with
other
Marathi
and
Hindi
films.
"With
Netflix,
it
goes
to
190
countries
so
you
get
wider
audience.
I
remember
'Bucket
List' was
released
in
America
and
when
my
mother-in-law
wanted
to
see
it
they
had
to
sit
in
front
row
and
see
it
because
the
release
is
very
small.
It
gets
released
in
two
to
three
cities
so
we
thought
releasing
it
digitally
would
be
a
great
platform
for
his
film,"
Madhuri
told
PTI.
The
actor
said
producing
the
film
was
not
difficult
for
her
as
it
took
her
back
to
her
roots
as
a
Maharashtrian.
"We
heard
many
scripts
but
we
kept
going
to
this
story.
It
took
me
back
to
my
roots,
I
am
a
Maharashtrian
and
I
have
had
relatives
living
in
chawl
and
I
have
lived
there.
I
felt
I
know
every
member
of
this
chawl
that
we
created
for
this
film," Madhuri
said.
Asked
how
Dr
Nene
came
to
be
a
part
of
the
film,
Madhuri
said
he
always
had
a
creative
gene.
"The
creative
gene
was
always
in
him.
I
think
he
didn't
get
the
opportunity
to
actually
exercise
it."
Dr
Nene
said
he
felt
it
was
a
"cool
way" to
release
the
film
on
a
streaming
platform.
"This
will
give
us
bigger
canvas
to
showcase
in
India.
We
just
thought
it's
a
cool
way
to
put
it
out.
The
content
will
dictate
the
absorbtion,"
he
said.