With
less
than
hundred
days
to
go
for
the
ICC
Women's
T20
World
Cup
in
Australia,
renowned
personalities
from
Bollywood,
Cricket
and
other
walks
of
life
have
joined
in
to
pledge
their
support
for
women
cricketers.
The
Tourism
Australia-run
#LedByWomen
campaign
was
kick
started
by
Mithali
Raj,
ODI
Captain
of
the
Indian
Women's
Cricket
Team,
calling
Indians
to
support
the
movement.
Led
by
Mithali
Raj,
a
host
of
celebrities
and
influencers
including
Parineeti
Chopra,
Shibani
Dandekar,
Harsha
Bhogle,
Sanjeev
Kapoor,
Adam
Gilchrist,
Vicky
Ratnani,
Atul
Kasbekar,
Maria
Goretti,
Ranveer
Brar
and
more
have
pledged
and
urged
their
fans
to
cheer
for
women
cricketers
as
they
step
on
to
the
pitch
for
the
ICC
Women's
T20
World
Cup
scheduled
to
take
place
from
21
February
-
8
March
2020
in
Australia.
During
the
tournament,
Tourism
Australia,
in
partnership
with
the
International
Cricket
Council
(ICC)
is
aiming
to
set
a
new
world
record
for
the
highest
ever
attended
women's
sporting
event.
by
filling
the
iconic
Melbourne
Cricket
Ground
to
the
brim
for
the
finals
match,
which
coincides
with
International
Women's
Day
on
8th
March
2020.
Right
from
1973,
when
the
first
women's
World
Cup
was
played
(the
first
men's
World
Cup
followed
later
in
1975),
female
cricketers
have
displayed
tremendous
talent
and
potential,
and
have
gone
on
to
achieve
some
of
the
cricketing
world's
firsts.
Next
year's
tournament
is
an
opportunity
to
not
only
showcase
their
tremendous
cricketing
talents
but
also
Australia's
incredible
assets
as
a
world-class
tourism
destination
to
millions
of
cricket
fans.
The
initiative,
#LedByWomen,
supported
by
Tourism
Australia
is
intended
to
raise
the
profile
of
the
ICC
Women's
T20
World
Cup
tournament
and
encourage
travellers
to
cheer
on
their
teams
throughout
the
tournament,
and
particularly
the
final
match
on
International
Women's
Day,
as
well
as
exploring
Australia
tourism
experiences.
The
Australian
Government
committed
$5
million
in
additional
funding
to
promote
the
upcoming
ICC
T20
Cricket
World
Cup
to
fans
in
India,
with
the
aim
of
driving
visitation
to
both
the
women's
and
men's
tournaments
as
well
increasing
Australia's
broader
destination
appeal
in
India.