The
debate
on
celebrities
endorsing
fairness
creams
in
India
has
been
raging
on
for
five
years.
Actor
Abhay
Deol
recently
brought
up
the
issue,
and
it
seemed
to
take
prominence
in
light
of
the
recent
racial
killing
of
George
Floyd.
In
a
lengthy,
persuasive
post,
Abhay
asked
if
Indian
celebs
would
stop
endorsing
fairness
creams
now.
Abhay
took
to
his
Instagram
handle
to
write,
"Do
you
think
Indian
celebrities
will
stop
endorsing
fairness
creams
now."
He
continued
to
talk
about
how
the
blatant
term
'fairness
creams'
have
changed
over
the
years
to
make
it
more
'palatable'.
"Overall
analysis.
Fairness
creams
in
India
have
evolved
over
the
years,
from
being
fairness
creams
to
now
using
euphemisms
like
'skin
brightening/
whitening',
or
'lightening
creams'.
Most
brands
no
longer
want
to
be
associated
directly
with
being
termed
as
'fairness
creams'.
So
now
we
have
brands
selling
'HD
glow',
'White
beauty',
'white
glow',
'fine
fairness',
and
so
on," he
wrote.
Abhay
continued,
"Over
the
years
these
companies
have
turned
their
attention
towards
the
Indian
Men,
who
are
now
trying
to
be
'fair
and
handsome',
and
have
dedicated
power
white
ranges
for
them
too," and
went
on
to
add
brand
specific
data.
Abhay
has
questioned
fariness
creams
endorsements
earlier
too.
This
is
not
the
first
time
the
actor
has
shared
his
opinions
on
a
social
topic.
He
recently
questioned
the
perceived
hypocrisy
of
celebrities
who
do
not
speak
up
for
issues
happening
right
at
home,
but
lend
their
support
to
a
movement
happening
elsewhere.
Without
undermining
the
'Black
Lives
Matter'
movement,
he
urged
celebrities
to
see
how
systemic
problems
manifest
in
their
own
country.