Even as the country is in Lockdown 4.0, Bollywood star Akshay Kumar got permission to shoot for a public interest advertisement in May 2020. He shot it for the Ministry of Jal Shakti to promote hygiene. The ad aims to promote positive behavioural change for hygiene and related practices in the fight against the Novel Coronavirus. The ad film was shot on May 23, 24 and 25 at the Kamalistan Studio, Mumbai. It was directed by filmmaker R Balki.
Ashok Dubey, General Secretary, Federation of Western India Cine Employees (FWICE), confirmed the news of the first-ever outdoor shooting during the lockdown. He said, 'All permissions and precautions were taken by the unit to shoot the advertisement which was for the government.''
The Department of Drinking Water and Sanitation, Ministry of Jal Shakti, Government of India in its application to the Commissioner of Police, Mumbai, wrote, "In the current context of the coronavirus situation to promote good hygiene practices and inspire people to rejoin the workforce, the Department with support of the Bill and Melinda Gates Foundation, has initiated the production of a short audiovisual spot/advertisement, the lead role of which is being played by Akshay Kumar, a popular film actor and also a Swachh Bharat brand ambassador.''
The letter further stated that since the purpose of the short film is for a public cause, a request was being made to grant necessary permissions for shooting the film at Kamalistan Studio on May 23 and May 25, 2020.