After
establishing
herself
as
a
brilliant
actress,
Alia
Bhatt
has
added
a
new
feather
to
her
hat.
Recently,
the
actress
launched
her
own
clothing
line
for
kids
named
Ed-a-Mamma.
The
best
part
about
her
clothing
line
is
that
it's
eco-friendly.
All
the
outfits
of
Ed-a-Mamma
have
been
made
out
of
complete
natural
fibres,
and
even
the
buttons
are
not
made
of
plastic.
Every
outfit
comes
with
a
seed
ball,
which
gives
a
chance
to
the
kid
and
his/her
parents
to
plant
it
together.
"Children
are
extremely
caring,
and
if
you
created
a
planeteer
at
a
young
age,
you
have
saved
the
planet
for
years
to
come," said
Alia.
Speaking
about
her
clothing
line,
Alia
said,
"One
of
the
first
things
I
made
sure
was
that
Ed-a-mamma
as
a
brand
wouldn't
be
about
me,
but
would
have
its
own
story
and
stand
on
its
own
feet.
The
fact
that
I
am
the
founder
should
not
be
the
focus."
Well,
Alia's
clothing
line
for
kids
is
already
a
hit
among
B-town
celebrities,
and
without
any
pompous
promotion
of
the
brand,
the
team
sold
70%
of
the
stock
within
just
six
weeks.
Speaking
about
her
new
work
life
as
an
entrepreneur,
Alia
said,
"The
new
phase
of
my
work
life
will
be
different
in
taking
that
time
off
and
making
time
for
them.
I
have
realised
we
have
to
be
kind
to
each
other
and
to
our
planet.
I've
seen
a
lot
of
hate,
and
a
little
kindness
can
take
you
a
long
way,"
said
Alia.
With
respect
to
work,
Alia
was
last
seen
in
Sadak
2,
and
will
next
be
seen
in
Sanjay
Leela
Bhansali's
Gangubai
Kathiawadi,
Karan
Johar's
Takht,
Ayan
Mukerji's
Brahmastra
and
SS
Rajamouli's
RRR.