OTT
platforms
have
emerged
as
the
go
to
medium
for
entertainment
amidst
the
pandemic.
This
has
been
further
fuelled
by
theatres
being
shut
during
the
lockdown,
and
people
being
wary
of
going
to
cinema
halls
as
the
pandemic
continues
to
create
havoc.
While
some
celebrities
are
eagerly
waiting
for
the
return
of
movie
watching
experience
in
theatres
like
before,
others
are
quite
happy
with
the
emergence
of
OTT
on
par
with
theatres,
as
they
view
it
as
a
democratisation
of
sorts.
Amyra
Dastur
is
one
who
holds
the
latter
opinion,
as
she
thinks
that
OTT
makes
it
about
whether
people
like
the
content
or
not,
and
not
about
who
stars
in
it,
who
is
producing
it
and
so
on.
She
also
says
that
she
has
been
getting
a
lot
more
offers
on
OTT.
Amyra
spoke
to
Hindustan
Times
about
how
OTT
has
seen
a
major
spike
in
viewership
and
that
they're
buying
the
best
movies.
She
added
that
their
original
content
is
also
going
big
and
all
the
platforms
have
a
big
roster
for
the
coming
year.
"The
pandemic
has
made
OTT
a
reality
of
today's
life," she
said.
"It's
now
about
whether
people
like
it
or
not.
It's
actually
good
to
see
that
now
people
care
about
genuine
content
and
not
chase
numbers.
Who
stars
in
it,
who
produced
it,
who
backed
it,
all
this
doesn't
matter
anymore,"
she
added.
Amyra
continued,
"I'm
getting
a
lot
more
offers
and
really
amazing
projects,
thanks
to
OTT.
I
want
to
announce
them
all,
but
can't
do
it
because
some
of
the
other
news
dies
down
because
I
feel
that
everybody
is
just
consumed
with
random
stuff
and
weird
conspiracy
theories
around
Sushant's
(Sushant
Singh
Rajput)
death.
It's
an
odd
time
for
all
of
us."
She
added,
"OTT
is
the
new
big
thing
and
even
with
theatres
open,
nobody
is
sure
if
the
people
are
going
to
go
to
theatres.
We
don't
know
if
the
whole
concept
of
the
big
Fridays,
first
day,
first
show
will
be
back.
People
may
be
scared
to
go
to
cinemas
and
rightfully
so.
Even
box
office
number
is
going
to
be
difficult
to
predict
now."