New Day, New Achievement: Deepika Padukone Is One Of The Most Valuable Celebrities Of 2019
News
oi-Swikriti Srivastava
By Lekhaka
Taking
over
the
consumer
market
with
her
unprecedented
charm
and
triumphant,
Deepika
Padukone
emerged
as
one
of
the
biggest
celebrities
brand
in
India
in
a
recent
study
of
2019.
Deepika
retains
her
most
valuable
female
celebrity
status
for
the
second
consecutive
year.
The
global
icon's
brand
was
valued
at
$93.5
million,
the
most
among
her
contemporaries.
Deepika
is
one
of
the
most
celebrated
stars
of
the
nation
in
the
top
20
list.
Following
her
are
superstars
Shah
Rukh
Khan
at
$66
million
and
Salman
Khan
at
$55.7
million.
Alia
Bhatt
falls
next
in
line
followed
by
Bollywood
legend
Amitabh
Bachchan.
Stars
such
as
Priyanka
Chopra,
Ayushmann
Khurrana,
Kareena
Kapoor
and
Anushka
sharma
also
made
it
to
the
list
but
are
behind
Deepika.
The
study
provides
a
ranking
of
India's
most
powerful
celebrity
brands
based
on
their
brand
values
and
it
comes
as
no
surprise
that
Deepika
is
a
lot
ahead.
With
a
huge
social
media
following
and
fan
craze,
Deepika
is
the
most
loved
actor
and
her
increasing
brand
endorsements
are
just
adding
on
to
her
growing
celebrity
quotient.
The
key
trend
of
the
list
also
brought
to
light
the
rise
of
millennial
and
GenZ
stars
in
both
movies
and
endorsement
space.
While
Deepika
is
the
face
of
prominent
established
brands,
new
brands
and
changing
environment
are
leading
to
more
opportunities
for
her.