Emmay Entertainment Believes In Empowering Women Storytellers
News
oi-Lekhaka
By Lekhaka
For
a
production
house
where
two-thirds
its
leadership
is
female,
EMMAY
Entertainment
has
taken
the
gender
mandate
further.
Founded
in
partnership
with
filmmaker
Nikkhil
Advani,
producers
Madhu
Bhojwani
and
Monisha
Advani
realised
that
in
its
ninth
year,
the
company's
body
of
work
has
reflected
agnostic
genres
from
real
life
thrillers
like
Batla
House,
DDay,
Airlift
to
mass
dramas
like
Satyameva
Jayate
and
Marjaavaan.
Conscious
of
dialing
up
the
volume
on
content
that
represents
women
in
a
stronger,
positive
and
empowered
manner,
they
realised
the
answer
was
not
just
in
the
story;
for
that,
they
needed
the
right
storytellers.
The
company
has
proudly
signed
four
strong
women
directors
with
diverse
film
grammar
and
yet
an
aligned
agenda
-
INCLUSIVITY.
These
filmmakers
include
Kaashvie
Nair
(whose
upcoming
film
starring
Neena
Gupta,
Arjun
Kapoor
&
Rakul
Preet),
Madhumita
(critically
acclaimed
director
of
the
award
winning
Tamil
feature
film
KD),
Mitakshara
Kumar
(directing
a
period
epic
for
an
international
OTT)
and
Ananya
Banerjee
(debuting
with
two
web
series
this
year).
Speaking
on
behalf
of
the
company,
producer
Monisha
Advani
says,
"We
are
committed
to
producing
for
a
growing
number
of
women
directors.
This
is
not
a
diversity
card.
We
believe
their
optics
change
the
way
we
view
any
genre
of
cinema,
be
it
action,
drama
or
comedy."
Talking
about
her
love
for
storytelling,
Ananya
Banerjee
says,
"I'll
go
anywhere
for
a
good
story
and
this
love
has
often
led
me
to
some
extraordinary
situations,
bizarre
encounters,
odd
characters
(and
some
trouble
too).
All
of
which
is
slowly
finding
its
way
into
my
storytelling,
my
visuals
and
my
technique.
I'm
so
grateful
that
I'm
being
able
to
tell
those
stories
now,
in
my
own
voice."
"When
I
came
in
2007,
I
realised
there
were
very
few
female
filmmakers.
Today,
there
so
many
more
voices
which
is
fantastic.
Because,
I
think
the
gender
shouldn't
matter.",
asserts
Madhumita.
While
sharing
her
association
with
Emmay,
Kaashvie
Nair
says,
"Emmay
is
home
to
me.
It's
been
a
journey
of
almost
ten
years
where
he
has
been
my
mentor,
guide,
philosopher
and
inspiration.
Madhu
and
Monisha
are
the
two
pillars
that
hold
everything
together
for
us
and
always
make
sure
that
they
nurture
each
of
us,
together
they
make
sure
they
push
our
boundaries
and
help
us
achieve
the
best"
"I
am
their
latest
child!
I
say
this
because
that's
exactly
how
they
treat
each
of
their
directors,
with
love
and
warmth.
I
can
never
express
my
gratitude
to
Nikkhil,
Monisha
or
Madhu
enough
for
the
trust
they've
shown
in
me
and
the
support
they
give
me.
I
just
hope
it
is
a
very
long
and
a
happy
association
that
goes
beyond
this
one
project
to
many,
many
more.
Emmay
is
family
to
me.",
adds
Mitakshara.