FICCI Frames 2020: Siddharth Roy Kapur On Indian Entertainment Post COVID-19
News
oi-Lekhaka
By Lekhaka
One
of
the
largest,
oldest
and
the
apex
business
organizations
in
India
is
the
Federation
of
Indian
Chambers
of
Commerce
and
Industry,
also
known
as
FICCI.
Every
year
since
2001,
a
convention
called
FICCI
Frames
has
been
organised
where
prominent
personalities
from
the
Media
and
Entertainment
sector
come
together
and
conduct
panel
discussions
on
various
topics.
This
year,
due
to
the
global
pandemic
of
COVID-19,
the
organization
decided
to
host
a
virtual
convention
called
E-Frames
2020.
The
event
which
commenced
today,
saw
a
lot
of
influential
names
from
the
Indian
industry
come
together
which
included
a
valedictory
session
with
Dr
Sangita
Reddy,
President,
FICCI;
Mr
Siddharth
Roy
Kapur,
President,
Producers
Guild
of
India;
Mr
Piyush
Goyal,
Minister
of
Commerce
and
Industry
and
Railways;
Mr
D
Suresh
Babu,
Telugu
Film
Producer
Distributor,
Exhibitor
and
Studio
Owner
and
Mr
Dilip
Chenoy,
Secretary
General,
FICCI.
The
notable
personalities
spoke
on
the
very
relevant
topic
in
the
current
scenario,
How
to
put
COVID-19
behind
us:
The
Way
Forward.
The
luminaries
spoke
about
how
the
industry
will
have
to
adapt
to
the
new
normal
and
make
sure
that
we
come
through
this
situation
with
new
learnings.
Mr.
Piyush
Goyal
shared,
"COVID
has
left
a
very
significant
impact
on
the
film
business
and
associated
segments.
We
will
have
to
adapt
to
the
new
ways
of
working
and
emerge
as
an
innovative
and
resilient
sector.
India
can
become
a
global
leader
in
the
film
industry.
There
is
no
reason
why
we
can't
produce
good
English
films.
We
can
talk
to
the
other
countries
to
get
benefits
and
remove
bottlenecks
faced
by
the
Indian
film
industry.
We
must
look
at
--
Can
India
become
the
provider
of
creativity
and
advertising
to
the
whole
world.
I
will
talk
to
the
States
to
look
at
how
we
can
shoot
more
films
in
India.
FICCI
and
film
industry
could
help
us
devise
a
mechanism
for
single-window
clearance
for
shooting
films
in
India.
If
all
the
stakeholders
come
together,
we
can
surely
make
it
much
easier
to
do
business
in
India."
Mr.
Siddharth
Roy
Kapur
said,
"The
viewership
of
TV
channels
and
OTT
platforms
have
gone
up
considerably
and
by
any
conceivable
measure
you
can
see
that
people
want
to
be
entertained
and
that
is
not
something
that
a
global
pandemic
however
dire
can
take
away.
So,
in
a
way
we
can
be
thankful
that
in
the
media
and
entertainment
business,
the
sun
will
never
set."
Government
and
industry
leaders
were
both
hopeful
for
the
future
of
the
Indian
Media
and
Entertainment
industry.